{"id":7124,"date":"2016-09-16T22:32:12","date_gmt":"2016-09-16T17:02:12","guid":{"rendered":"http:\/\/www.www.adpushup.com\/blog\/?p=7124"},"modified":"2024-06-22T02:35:34","modified_gmt":"2024-06-21T21:05:34","slug":"measuring-and-increasing-user-engagement","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/measuring-and-increasing-user-engagement\/","title":{"rendered":"Measuring and Increasing User Engagement for Large Web Publishers","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"<p>This post has been written keeping in mind large web publishers but I&#8217;m confident that it will inspire and give testing ideas to everyone. Remember, in optimization of anything, there is no one commandment that rules all; only testing and implementation.<\/p>\n<p>It expands on the following topics:<\/p>\n<ul>\n<li>Using viewport[footnote]In web browsers, <strong>viewport<\/strong> is the user&#8217;s visible area (typically rectangular) of a\u00a0web page and it is\u00a0usually measured in pixels. It differs in size according to the device, like mobile\/desktop\/tablet.[\/footnote] time as a better metric for\u00a0measuring user engagement on desktops.<\/li>\n<li><strong>Science backed tactics for increasing user engagement<\/strong> (fair warning: these <em>will<\/em> take time to show results)<\/li>\n<\/ul>\n<p><em><strong>Disclaimer:<\/strong> End results\u00a0may vary for different publishers. This is because of variables like your niche, audience demographic and size, content type, geo-location, and language (among others). However, this does not negate the merit of testing what has been suggested herewith.<\/em><\/p>\n<p>For those who don\u2019t know yet, \u2018user engagement\u2019 is the primary goal (and the toughest nut to crack) for large scale publishers.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adpushup.com\/blog\/measuring-and-increasing-user-engagement\/#Why_is_User_Engagement_So_Important\" >Why is User Engagement So Important?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adpushup.com\/blog\/measuring-and-increasing-user-engagement\/#Measuring_Engagement_via_%E2%80%98Viewport_On_Desktops\" >Measuring Engagement via &#8216;Viewport&#8217; (On Desktops)<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adpushup.com\/blog\/measuring-and-increasing-user-engagement\/#Key_Findings_from_the_Study\" >Key Findings from the Study<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adpushup.com\/blog\/measuring-and-increasing-user-engagement\/#Takeaway\" >Takeaway<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.adpushup.com\/blog\/measuring-and-increasing-user-engagement\/#Research-Backed_Tactics_for_Increasing_User_Engagement\" >Research-Backed Tactics for Increasing User Engagement<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_is_User_Engagement_So_Important\"><\/span>Why is User Engagement So Important?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Well, it\u2019s the top metric which demonstrates you have an audience. When you have an audience you can confidently expect that there is someone always out there to consume your content (free or paid) when it gets published. Essentially, having an audience that comprises of returning users helps in ensuring the sustenance of your business.<\/p>\n<p style=\"text-align: left;\">For publishers who monetize their websites with ads; the basic math is:\u00a0<em>higher the volume of page-views (traffic) = the higher the probability of visitors clicking on ads.<\/em><\/p>\n<p>But if the <strong>time that each visitor spends per page is increased<\/strong> &gt; increased ad viewability &gt; <a target=\"_blank\" href=\"https:\/\/www.comscore.com\/Insights\/Press-Releases\/2012\/4\/For-Display-Ads-Being-Seen-Matters-More-than-Being-Clicked\" rel=\"noopener\">even higher probability of visitors clicking on an ad<\/a>. This also helps in decreasing accidental clicks because it can be\u00a0reasoned\u00a0that a visitor with a high \u2018time on page\u2019 session has had the chance to sufficiently view and mentally process the ad content and therefore, <em>chooses<\/em>\u00a0to interact with it.<\/p>\n<figure id=\"attachment_7130\" aria-describedby=\"caption-attachment-7130\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"size-full wp-image-7130\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/09\/ue-viewability-ctr.jpg\" alt=\"Easier said than done!\" width=\"800\" height=\"225\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/09\/ue-viewability-ctr.jpg 800w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/09\/ue-viewability-ctr-300x84.jpg 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/09\/ue-viewability-ctr-768x216.jpg 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/09\/ue-viewability-ctr-150x42.jpg 150w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-7130\" class=\"wp-caption-text\">Easier said than done!<\/figcaption><\/figure>\n<p>Now having briefly given a context of why user engagement is crucial for large publishers, let\u2019s move on to the meat of this post i.e. science and research backed methods to increase user engagement on a website.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Measuring_Engagement_via_%E2%80%98Viewport_On_Desktops\"><\/span>Measuring Engagement via &#8216;Viewport&#8217; (On Desktops)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In a <a target=\"_blank\" href=\"http:\/\/www.dcs.gla.ac.uk\/~mounia\/Papers\/wsdm2016.pdf\" rel=\"noopener\">study led by researchers from Google and Yahoo<\/a>, they argue that although dwell time[footnote]<strong>Dwell time<\/strong> is the measure of the\u00a0actual\u00a0duration\u00a0of time that a visitor spends on a page before returning to the SERPs.[\/footnote] is a good metric to measure the performance of user engagement; it does not take into account <em>user attention<\/em> by page section. It does not show that time spent by users on a page can also be affected by page properties like its content length and type (e.g. long form editorials, slideshows, videos).<\/p>\n<p>Taken from the study, the image below shows viewport data collected via 267,210 page-views on 1,971 news articles on a major online news website<\/p>\n<figure id=\"attachment_7154\" aria-describedby=\"caption-attachment-7154\" style=\"width: 774px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"wp-image-7154 size-full\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/09\/dwell-vs-attention-new.jpg\" alt=\"dwell-vs-attention-new\" width=\"774\" height=\"600\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/09\/dwell-vs-attention-new.jpg 774w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/09\/dwell-vs-attention-new-300x233.jpg 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/09\/dwell-vs-attention-new-768x595.jpg 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/09\/dwell-vs-attention-new-87x67.jpg 87w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/09\/dwell-vs-attention-new-150x116.jpg 150w\" sizes=\"(max-width: 774px) 100vw, 774px\" \/><figcaption id=\"caption-attachment-7154\" class=\"wp-caption-text\">Dwell time measured on two different articles\u00a0on the same website.<\/figcaption><\/figure>\n<p>You can clearly see that the page on the right has a higher dwell time than the page on the left. But for a publisher who is looking to drill down and optimize user engagement\u2014dwell time alone is not the best metric because it cannot\u00a0separately show the increase in user attention as shown in the second half of the page on the right (remember: dwell time shows total time spent on a page, not <em>where<\/em> it was spent). This can lead to the loss of a potential opportunity to increase ad revenue where when that section could have been monetized with a well-placed ad unit.<\/p>\n<p>Now in the image below, the same researchers used viewport time to measure user attention from overall page-views data:<\/p>\n<figure id=\"attachment_7173\" aria-describedby=\"caption-attachment-7173\" style=\"width: 779px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"size-full wp-image-7173\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/09\/viewport-time.jpg\" alt=\"Viewport data of overall consumption pattern from all the page-views.\" width=\"779\" height=\"600\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/09\/viewport-time.jpg 779w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/09\/viewport-time-300x231.jpg 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/09\/viewport-time-768x592.jpg 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/09\/viewport-time-260x200.jpg 260w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/09\/viewport-time-87x67.jpg 87w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/09\/viewport-time-150x116.jpg 150w\" sizes=\"(max-width: 779px) 100vw, 779px\" \/><figcaption id=\"caption-attachment-7173\" class=\"wp-caption-text\">Viewport data of overall consumption pattern from all the page-views.<\/figcaption><\/figure>\n<p>It&#8217;s interesting to note here that although it is common knowledge that visitors spend most time on the top of the page, they also had considerable content consumption near 5000 pixels.<\/p>\n<p>But the above figure still does not answer the\u00a0essential\u00a0question on <em>article\u00a0reading dynamics<\/em>\u00a0which is\u00a0&#8220;<em>How do visitors consume\u00a0content and at\u00a0what stage of navigation do they decide to leave?<\/em>&#8221;<\/p>\n<p><span style=\"line-height: 1.5;\">In the final part of their study, the researchers focused on answering this very question by using the Markov mixture model[footnote]<strong>Markov model<\/strong> is a mathematical model that is used to predict the behavior of randomly changing variables. Here it is assumed that the future variables rely only on their current state, not how they occurred before it.[\/footnote] and creating user cluster patterns that predict future behavior. <\/span><\/p>\n<p><span style=\"line-height: 1.5;\">Applying\u00a0these clusters (which include the viewport time) they created four user attention categories of which would be better metrics to measure overall user engagement. These are:<\/span><\/p>\n<ul>\n<li><em>Bounce:<\/em>\u00a0user did not engage with the article and left within 10 seconds after arriving<\/li>\n<li><em>Shallow<\/em> engagement: user stays and reads 50% of the article<\/li>\n<li><em>Deep<\/em> engagement: user reads more that 50% of the article (means he had to scroll down which indicates\u00a0commitment)<\/li>\n<li><em>Complete<\/em> engagement: user posts a\u00a0comments or a reply on the article<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Key_Findings_from_the_Study\"><\/span>Key Findings from the Study<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>Visitors tend to stay twice longer when the first article that they landed on starts with an image as compared to articles without an image on top.<\/li>\n<li>Visitors start losing interest near the bottom of the page; regardless of the fact even if the amount of content on the bottom is similar to the content on the top.<\/li>\n<li>Media objects (images, videos) definitely entice users to the content BUT they have no effect on whether a user wants to read an article or not.<\/li>\n<li style=\"text-align: center;\">Although it seems obvious, it can now be scientifically argued that for large publications the article length or the presence of enticing media is not what encourages visitors to read, but the actual content itself and how it&#8217;s presented.\n<p><strong>Also Read: <a target=\"_blank\" href=\"https:\/\/www.adpushup.com\/blog\/do-you-really-know-what-visitors-are-doing-on-your-website-heres-how-you-can\/\" rel=\"noopener\">Get to know what your mobile visitors are really doing<\/a><\/strong><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Takeaway\"><\/span><strong>Takeaway<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There is no secret sauce. When it comes to confidently increasing user engagement\u2014<strong>create and publish great content<\/strong>. It takes time and it might not always be great but it&#8217;s your best chance to maximize readership which in turn maximizes ad viewability and the chance to maximize ad revenue.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Research-Backed_Tactics_for_Increasing_User_Engagement\"><\/span>Research-Backed Tactics for Increasing User Engagement<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This part is quite straight forward because I list down research backed methods which have proven to increase visitor engagement on large publications. I have only included 3 for now because I firmly believe that all of us do suffer from analysis paralysis and that it&#8217;s best to focus on one thing only and do it proper.<\/p>\n<p>The tactics are:<\/p>\n<ul>\n<li><strong>Story-focused articles<\/strong> perform best for large publications. Articles containing healthy use of interlinking related to the same story also\u00a0keep the visitor hooked on to the content (<a target=\"_blank\" href=\"http:\/\/www.dcs.gla.ac.uk\/~mounia\/Papers\/jasist2016.pdf\" rel=\"noopener\">Source<\/a>)<\/li>\n<li><strong>Decrease elements that deter <\/strong><b>engagement<\/b>\u00a0like information overload, pop-ups, communication tools that delay feedback and the requirement to multi-task (Source)<\/li>\n<li>Everyone knows it but that doesn&#8217;t mean they have committed to it:\u00a0<strong>Users really care about response time <\/strong>so\u00a0reduce it as much as possible (<a target=\"_blank\" href=\"https:\/\/www.nngroup.com\/articles\/website-response-times\/\" rel=\"noopener\">Source<\/a>)<\/li>\n<\/ul>\n<p>For now these should be enough to keep you occupied. Some of you might be wondering why the &#8216;<em>measuring<\/em>&#8216; section was lengthier than\u00a0the &#8216;<em>increasing<\/em>&#8216; one. Well, speaking from experience, quite a lot of us are just looking for magic (or quick) solutions to end the strategic pain-points of our businesses but unfortunately such solutions are difficult to create because every business is different. So the best thing to do in such cases is to look for the data that you already have in your system (historical and current). Create tests and experiments based on them. Record results, rigorously optimize, implement and repeat.<\/p>\n<p>Pick up what you can from people&#8217;s experience and online literature but the best and most sustainable solution that you can expect, is almost always with you only.<\/p>\n<p>If you have any questions for me, then please do write them down in the comments below.<\/p>\n<p><em><strong>Note:<\/strong> In the interest of transparency and maintaining expectations, I strongly recommend that you go through the studies mentioned in this article\u00a0to have a fuller conceptual understanding of all the variables involved and how applicable they are to your website(s).<\/em><\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>This post has been written keeping in mind large web publishers but I&#8217;m confident that it will inspire and give testing ideas to everyone. Remember, in optimization of anything, there is no one commandment that rules all; only testing and implementation. It expands on the following topics: Using viewport[footnote]In web browsers, viewport is the user&#8217;s<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":18,"featured_media":7291,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\""},"categories":[6449],"tags":[],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v18.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Measuring and Improving User Engagement for Large Web Publishers<\/title>\n<meta name=\"description\" content=\"Tests and implementation are the only rules in optimizing anything. Read the blog to know all about measuring and increasing user engagement for large web publishers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpushup.com\/blog\/measuring-and-increasing-user-engagement\/\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"Measuring and Improving User Engagement for Large Web Publishers\" \/>\n<meta name=\"twitter:description\" content=\"Tests and implementation are the only rules in optimizing anything. Read the blog to know all about measuring and increasing user engagement for large web publishers.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/09\/user-engagement-viewability.png\" \/>\n<meta name=\"twitter:creator\" content=\"@adpushup\" \/>\n<meta name=\"twitter:site\" content=\"@adpushup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shubham Grover\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#organization\",\"name\":\"AdPushup\",\"url\":\"https:\/\/www.adpushup.com\/blog\/\",\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/adpushup\/\",\"https:\/\/www.facebook.com\/AdPushup\/\",\"https:\/\/twitter.com\/adpushup\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png\",\"contentUrl\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png\",\"width\":3294,\"height\":893,\"caption\":\"AdPushup\"},\"image\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#website\",\"url\":\"https:\/\/www.adpushup.com\/blog\/\",\"name\":\"AdPushup Blog\",\"description\":\"A\/B Testing, Monetization &amp; Ad Optimization\",\"publisher\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.adpushup.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/measuring-and-increasing-user-engagement\/#primaryimage\",\"url\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/09\/user-engagement-viewability.png\",\"contentUrl\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/09\/user-engagement-viewability.png\",\"width\":1215,\"height\":796,\"caption\":\"user-engagement-viewability\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/measuring-and-increasing-user-engagement\/#webpage\",\"url\":\"https:\/\/www.adpushup.com\/blog\/measuring-and-increasing-user-engagement\/\",\"name\":\"Measuring and Improving User Engagement for Large Web Publishers\",\"isPartOf\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/measuring-and-increasing-user-engagement\/#primaryimage\"},\"datePublished\":\"2016-09-16T17:02:12+00:00\",\"dateModified\":\"2024-06-21T21:05:34+00:00\",\"description\":\"Tests and implementation are the only rules in optimizing anything. Read the blog to know all about measuring and increasing user engagement for large web publishers.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/measuring-and-increasing-user-engagement\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.adpushup.com\/blog\/measuring-and-increasing-user-engagement\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/measuring-and-increasing-user-engagement\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"blog\",\"item\":\"https:\/\/www.adpushup.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"User Engagement\",\"item\":\"https:\/\/www.adpushup.com\/blog\/category\/user-engagement\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Measuring and Increasing User Engagement for Large Web Publishers\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/measuring-and-increasing-user-engagement\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/measuring-and-increasing-user-engagement\/#webpage\"},\"author\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/person\/8dbbe9397dddf4ab1d858603e751f897\"},\"headline\":\"Measuring and Increasing User Engagement for Large Web Publishers\",\"datePublished\":\"2016-09-16T17:02:12+00:00\",\"dateModified\":\"2024-06-21T21:05:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/measuring-and-increasing-user-engagement\/#webpage\"},\"wordCount\":1407,\"publisher\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/measuring-and-increasing-user-engagement\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/09\/user-engagement-viewability.png\",\"articleSection\":[\"User Engagement\"],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/person\/8dbbe9397dddf4ab1d858603e751f897\",\"name\":\"Shubham Grover\",\"description\":\"Shubham is a digital marketer with rich experience working in the advertisement technology industry. He has vast experience in the programmatic industry, driving business strategy and scaling functions including but not limited to growth and marketing, Operations, process optimization, and Sales.\",\"url\":\"https:\/\/www.adpushup.com\/blog\/author\/shubham\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Measuring and Improving User Engagement for Large Web Publishers","description":"Tests and implementation are the only rules in optimizing anything. Read the blog to know all about measuring and increasing user engagement for large web publishers.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.adpushup.com\/blog\/measuring-and-increasing-user-engagement\/","twitter_card":"summary","twitter_title":"Measuring and Improving User Engagement for Large Web Publishers","twitter_description":"Tests and implementation are the only rules in optimizing anything. Read the blog to know all about measuring and increasing user engagement for large web publishers.","twitter_image":"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/09\/user-engagement-viewability.png","twitter_creator":"@adpushup","twitter_site":"@adpushup","twitter_misc":{"Written by":"Shubham Grover","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/www.adpushup.com\/blog\/#organization","name":"AdPushup","url":"https:\/\/www.adpushup.com\/blog\/","sameAs":["https:\/\/www.linkedin.com\/company\/adpushup\/","https:\/\/www.facebook.com\/AdPushup\/","https:\/\/twitter.com\/adpushup"],"logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png","contentUrl":"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png","width":3294,"height":893,"caption":"AdPushup"},"image":{"@id":"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/www.adpushup.com\/blog\/#website","url":"https:\/\/www.adpushup.com\/blog\/","name":"AdPushup Blog","description":"A\/B Testing, Monetization &amp; Ad Optimization","publisher":{"@id":"https:\/\/www.adpushup.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.adpushup.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adpushup.com\/blog\/measuring-and-increasing-user-engagement\/#primaryimage","url":"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/09\/user-engagement-viewability.png","contentUrl":"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/09\/user-engagement-viewability.png","width":1215,"height":796,"caption":"user-engagement-viewability"},{"@type":"WebPage","@id":"https:\/\/www.adpushup.com\/blog\/measuring-and-increasing-user-engagement\/#webpage","url":"https:\/\/www.adpushup.com\/blog\/measuring-and-increasing-user-engagement\/","name":"Measuring and Improving User Engagement for Large Web Publishers","isPartOf":{"@id":"https:\/\/www.adpushup.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.adpushup.com\/blog\/measuring-and-increasing-user-engagement\/#primaryimage"},"datePublished":"2016-09-16T17:02:12+00:00","dateModified":"2024-06-21T21:05:34+00:00","description":"Tests and implementation are the only rules in optimizing anything. Read the blog to know all about measuring and increasing user engagement for large web publishers.","breadcrumb":{"@id":"https:\/\/www.adpushup.com\/blog\/measuring-and-increasing-user-engagement\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.adpushup.com\/blog\/measuring-and-increasing-user-engagement\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.adpushup.com\/blog\/measuring-and-increasing-user-engagement\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"blog","item":"https:\/\/www.adpushup.com\/blog\/"},{"@type":"ListItem","position":2,"name":"User Engagement","item":"https:\/\/www.adpushup.com\/blog\/category\/user-engagement\/"},{"@type":"ListItem","position":3,"name":"Measuring and Increasing User Engagement for Large Web Publishers"}]},{"@type":"Article","@id":"https:\/\/www.adpushup.com\/blog\/measuring-and-increasing-user-engagement\/#article","isPartOf":{"@id":"https:\/\/www.adpushup.com\/blog\/measuring-and-increasing-user-engagement\/#webpage"},"author":{"@id":"https:\/\/www.adpushup.com\/blog\/#\/schema\/person\/8dbbe9397dddf4ab1d858603e751f897"},"headline":"Measuring and Increasing User Engagement for Large Web Publishers","datePublished":"2016-09-16T17:02:12+00:00","dateModified":"2024-06-21T21:05:34+00:00","mainEntityOfPage":{"@id":"https:\/\/www.adpushup.com\/blog\/measuring-and-increasing-user-engagement\/#webpage"},"wordCount":1407,"publisher":{"@id":"https:\/\/www.adpushup.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.adpushup.com\/blog\/measuring-and-increasing-user-engagement\/#primaryimage"},"thumbnailUrl":"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/09\/user-engagement-viewability.png","articleSection":["User Engagement"],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.adpushup.com\/blog\/#\/schema\/person\/8dbbe9397dddf4ab1d858603e751f897","name":"Shubham Grover","description":"Shubham is a digital marketer with rich experience working in the advertisement technology industry. He has vast experience in the programmatic industry, driving business strategy and scaling functions including but not limited to growth and marketing, Operations, process optimization, and Sales.","url":"https:\/\/www.adpushup.com\/blog\/author\/shubham\/"}]}},"gt_translate_keys":[{"key":"link","format":"url"}],"_links":{"self":[{"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/posts\/7124"}],"collection":[{"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/comments?post=7124"}],"version-history":[{"count":5,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/posts\/7124\/revisions"}],"predecessor-version":[{"id":31237,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/posts\/7124\/revisions\/31237"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/media\/7291"}],"wp:attachment":[{"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/media?parent=7124"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/categories?post=7124"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/tags?post=7124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}