{"id":7253,"date":"2016-10-05T19:45:46","date_gmt":"2016-10-05T14:15:46","guid":{"rendered":"http:\/\/www.www.adpushup.com\/blog\/?p=7253"},"modified":"2022-08-31T15:44:16","modified_gmt":"2022-08-31T10:14:16","slug":"do-you-really-know-what-visitors-are-doing-on-your-website-heres-how-you-can","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/do-you-really-know-what-visitors-are-doing-on-your-website-heres-how-you-can\/","title":{"rendered":"Do You Really Know What Visitors Are Doing on Your Website? Here’s How You Can","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n

If you can\u2019t measure something, you can\u2019t understand it. If you can\u2019t understand it, you can\u2019t control it. If you can\u2019t control it, you can\u2019t improve it. \u2015 H. James Harrington<\/p><\/blockquote>\n\n\n\n

Quick question: How much effort do you put into creating high-quality media for your website?<\/p>\n\n\n\n

Don\u2019t answer that, it\u2019s rhetorical. I know you put in all the effort that you can; any serious publisher does, it\u2019s otherwise not possible to survive on the hyper-competitive web.<\/p>\n\n\n\n

Now, for a non-rhetorical question: Do you measure user engagement on your website?<\/p>\n\n\n\n

Sure, you have Google Analytics installed, but how does that give you any special insight over anyone else?<\/strong><\/p>\n\n\n\n

Don\u2019t get me wrong, Analytics is a great tool, depending on your knowledge\u2014you can do some amazing things with it, but you can\u2019t do everything.<\/p>\n\n\n\n

You can\u2019t accurately track time-on-site (most commonly used web analytics tools<\/a> let you do it but it\u2019s not precise), scroll depth, user attention zones and many other such intelligent metrics that will get you thinking less of the ‘click web’ and more of ‘attention web’.<\/p>\n\n\n\n

But wait…<\/p>\n\n\n\n

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