{"id":7356,"date":"2016-10-24T19:02:10","date_gmt":"2016-10-24T13:32:10","guid":{"rendered":"http:\/\/www.www.adpushup.com\/blog\/?p=7356"},"modified":"2022-11-10T15:27:52","modified_gmt":"2022-11-10T09:57:52","slug":"a-few-rules-for-effective-web-design","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/a-few-rules-for-effective-web-design\/","title":{"rendered":"A Few Rules for Effective Web Design","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p class=\"has-background\" style=\"background-color:#dedaff\"><em>Creating a website is ridiculously easy these days; anyone with an email account can do it with a bit of research &#8211; but is that enough? Read for more.<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Setting up a website is ridiculously simple these days; anyone who can use email can put together a website with a bit of research \u2014 but is that enough?<\/p>\n\n\n\n<p>While templates and content management systems may have made designing easy, creating an&nbsp;<strong><i>effective<\/i>&nbsp;web design<\/strong> that satisfies users, however, is still something that needs a bit of knowledge and experience on part of the designer.<\/p>\n\n\n\n<p>Here are a few principles of effective web design that you can use to instantly make your website more user-friendly:<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adpushup.com\/blog\/a-few-rules-for-effective-web-design\/#1_Nobody_Reads_Text_But%E2%80%A6\" >1. Nobody Reads Text (But&#8230;)<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adpushup.com\/blog\/a-few-rules-for-effective-web-design\/#2_Users_Dont_Want_to_Think\" >2. Users Don&#8217;t Want to Think<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adpushup.com\/blog\/a-few-rules-for-effective-web-design\/#3_Embrace_the_Whitespace\" >3. Embrace the Whitespace<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adpushup.com\/blog\/a-few-rules-for-effective-web-design\/#4_The_Three-Click_Rule\" >4. The Three-Click Rule<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.adpushup.com\/blog\/a-few-rules-for-effective-web-design\/#5_Good_Design_is_the_Absence_of_Bad_Design\" >5. Good Design is the Absence of Bad Design<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.adpushup.com\/blog\/a-few-rules-for-effective-web-design\/#FAQs\" >FAQs<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"h-1-nobody-reads-text-but\"><span class=\"ez-toc-section\" id=\"1_Nobody_Reads_Text_But%E2%80%A6\"><\/span>1. Nobody Reads Text (But&#8230;)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>One of the most commonly cited and universal principles of web design \u2014 users don&#8217;t read web pages word-by-word like they would read a book; instead, they jump from one place to another (or &#8220;scan&#8221;) on the web page in an <em>&#8220;F&#8221;-pattern<\/em> to find the information that they came to find.<\/p>\n\n\n\n<p>Your work as a designer or a content strategist&nbsp;is to give them that information as quickly and simply as you can \u2014 while this may sound counter-intuitive to your own goals, consider this: If you won&#8217;t, someone else will.<\/p>\n\n\n\n<p class=\"has-text-align-right\">via&nbsp;<a href=\"https:\/\/www.nngroup.com\/articles\/how-users-read-on-the-web\/\">NN\/g<\/a><\/p>\n\n\n\n<h2 id=\"h-2-users-don-t-want-to-think\"><span class=\"ez-toc-section\" id=\"2_Users_Dont_Want_to_Think\"><\/span>2. Users Don&#8217;t Want to <em>Think<\/em><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A concept first popularized by renowned information architect and UX expert Steve Krug in his book <em>Don&#8217;t Make Me Think<\/em>, research shows that generally speaking, users are impatient, want instant gratification, and don&#8217;t make optimal choices \u2014 instead falling back on easier ones.<\/p>\n\n\n\n<p>In short, users are only interested in what they want and not in how your website works.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>\u201cIf we find something that works, we stick to it. It doesn\u2019t matter to us if we understand how things work, as long as we can use them. If your audience is going to act like you\u2019re designing billboard, then design great billboards.\u201d \u2014 Steve Krug<\/p><\/blockquote>\n\n\n\n<p>It&#8217;s important to mention the concept of <em>cognitive load<\/em> here, which is defined as, &#8220;&#8230;the total amount of mental activity imposed on working memory in any one instant.&#8221; In this context, cognitive load increases with every element on a web page that a user needs to navigate to get to the information they need.<br>Want a happy outcome? Reduce your users&#8217; cognitive load.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>When you\u2019re creating a site, your job is to get rid of the <em>question marks<\/em>\u2014 the decisions users need to make consciously, considering pros, cons and alternatives. \u2014 Vitaly Friedman<\/p><\/blockquote>\n\n\n\n<p class=\"has-text-align-right\">via&nbsp;<a href=\"https:\/\/www.sensible.com\/dmmt.html\">Don&#8217;t Make Me Think, Steve Krug<\/a><\/p>\n\n\n\n<h2 id=\"h-3-embrace-the-whitespace\"><span class=\"ez-toc-section\" id=\"3_Embrace_the_Whitespace\"><\/span>3. Embrace the Whitespace<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Whitespace is good because it helps reduce cognitive load \u2014 it makes it easier for the user to divide the content area into bite-sized pieces of information.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>A page without white space, crammed full of text or graphics, runs the risk of appearing busy, cluttered, and is typically difficult to read (people won&#8217;t even bother). This is why simple websites are scientifically better.<\/p><\/blockquote>\n\n\n\n<p class=\"has-text-align-right\">via <a href=\"http:\/\/conversionxl.com\/8-universal-web-design-principles-you-should-to-know\/\">ConversionXL<\/a><\/p>\n\n\n\n<p>Design layouts with ample whitespace make it easy for the reader to scan, analyze, and process information quickly and easily. This is because hierarchical structures reduce complexity.&nbsp;So if you have to choose between whitespace and a horizontal divider \u2014 always go with the whitespace.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>First of all, white space doesn&#8217;t need to be white. The term simply refers to empty&nbsp;space on a page (or negative space as it&#8217;s sometimes called). White space is used to give balance, proportion and contrast to a page. A lot of white space tends to make things seem more elegant and upmarket, so for example if you go to an expensive architect site, you&#8217;ll almost always see a lot of space. If you want to learn to use whitespace effectively, go through a magazine and look at how adverts are laid out. Ads for big brands of watches and cars and the like tend to have a lot of empty space used as an element of design.<\/p><\/blockquote>\n\n\n\n<p class=\"has-text-align-right\">via&nbsp;<a href=\"https:\/\/design.tutsplus.com\/tutorials\/9-essential-principles-for-good-web-design--psd-56\">Design Tuts+<\/a><\/p>\n\n\n\n<h2 id=\"h-4-the-three-click-rule\"><span class=\"ez-toc-section\" id=\"4_The_Three-Click_Rule\"><\/span>4. The Three-Click Rule<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The &#8216;three click rule&#8217; states that a user should be able to find any information they&#8217;re looking for on your website within three clicks.<\/p>\n\n\n\n<p>This rule is simply a pointer that can guide you into creating better navigation paths for the ease of users. There are many ways to do this:<\/p>\n\n\n\n<ul><li>Navigation (primary and secondary)<\/li><li>Breadcrumbs on pages<\/li><li>Links and CTAs in sidebar<\/li><li>Well-crafted footer menu<\/li><li>Internal linking within posts<\/li><\/ul>\n\n\n\n<p>A lot of critics to this rule say that it&#8217;s outdated and doesn&#8217;t really stand its ground, but again, consider it more an idea about creating paths of least resistance in your website&#8217;s navigational flow and not a hard-and-fast rule (&#8230;that would be crazy).<\/p>\n\n\n\n<p class=\"has-text-align-right\">via&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/Three-click_rule\">Wikipedia<\/a><\/p>\n\n\n\n<h2 id=\"h-5-good-design-is-the-absence-of-bad-design\"><span class=\"ez-toc-section\" id=\"5_Good_Design_is_the_Absence_of_Bad_Design\"><\/span>5. Good Design is the Absence of Bad Design<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In his book <em>The Non-Designer&#8217;s Web Book<\/em>, Robin Williams lists elements that can hinder a good design experience. You can click the link at the bottom for the full list and the book.<\/p>\n\n\n\n<p>Here are a few of them:<\/p>\n\n\n\n<p><em><strong>Text<\/strong><\/em><\/p>\n\n\n\n<ul><li>Background does not interrupt the text<\/li><li>Text is big enough to read, but not too big<\/li><li>The hierarchy of information is perfectly clear<\/li><li>Columns of text are narrower than in a book to make reading easier on the screen<\/li><\/ul>\n\n\n\n<p><em><strong>Navigation<\/strong><\/em><\/p>\n\n\n\n<ul><li>Navigation buttons and bars are easy to understand and use<\/li><li>Navigation is consistent throughout web site<\/li><li>Navigation buttons and bars provide the visitor with a clue as to where they are, what page of the site they are currently on<\/li><li>Frames, if used, are not obtrusive<\/li><li>A large site has an index or site map<\/li><\/ul>\n\n\n\n<p><em><strong>Links<\/strong><\/em><\/p>\n\n\n\n<ul><li>Link colors coordinate with page colors<\/li><li>Links are underlined so they are instantly clear to the visitor<\/li><\/ul>\n\n\n\n<p><em><strong>Graphics<\/strong><\/em><\/p>\n\n\n\n<ul><li>Buttons are not big and dorky<\/li><li>Every graphic has an alt label<\/li><li>Every graphic link has a matching text link<\/li><li>Graphics and backgrounds use browser-safe colors<\/li><li>Animated graphics turn off by themselves<\/li><\/ul>\n\n\n\n<p><em><strong>General Design<\/strong><\/em><\/p>\n\n\n\n<ul><li>Pages download quickly<\/li><li>First page and home page fit into 800 x 600 pixel space<\/li><li>All of the other pages have the immediate visual impact within 800 x 600 pixels<\/li><li>Good use of graphic elements (photos, subheads, pull quotes) to break up large areas of text<\/li><li>Every web page in the site looks like it belongs to the same site; there are repetitive elements that carry throughout the pages<\/li><\/ul>\n\n\n\n<p class=\"has-text-align-right\">via\u00a0<a href=\"http:\/\/www.ratz.com\/featuresbad.html\">Bad Design Features<\/a><\/p>\n\n\n\n<h2 id=\"h-faqs\"><span class=\"ez-toc-section\" id=\"FAQs\"><\/span>FAQs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1668074046929\"><strong class=\"schema-faq-question\">1. What is meant by web design?<\/strong> <p class=\"schema-faq-answer\">The term &#8220;web design&#8221; refers to the design of websites that are displayed on the internet. Rather than software development, it usually refers to the user experience aspects of website development.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1668074108685\"><strong class=\"schema-faq-question\">2. What does a web designer do?<\/strong> <p class=\"schema-faq-answer\">A web designer plans, creates and codes websites and web pages, some of which include audio, pictures, graphics, and video clips. A web designer creates the design and layout of a website or web page. A new website can be developed or an existing one can be updated.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1668074160670\"><strong class=\"schema-faq-question\">3. Is web design hard?<\/strong> <p class=\"schema-faq-answer\">In case you are unsure whether web designing is hard, don&#8217;t worry. Web design is not difficult if you have the passion, drive, and the right tools. With tons of job opportunities and attractive salaries, it&#8217;s a lucrative career.<\/p> <\/div> <\/div>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Creating a website is ridiculously easy these days; anyone with an email account can do it with a bit of research &#8211; but is that enough? Read for more. Setting up a website is ridiculously simple these days; anyone who can use email can put together a website with a bit of research \u2014 but<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":18,"featured_media":7363,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\""},"categories":[6449],"tags":[],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v18.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Few Rules for Effective Web Design | AdPushup<\/title>\n<meta name=\"description\" content=\"Creating a website is ridiculously easy these days; anyone with an email account can do it with a bit of research - but is that enough? Read for more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpushup.com\/blog\/a-few-rules-for-effective-web-design\/\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"A Few Rules for Effective Web Design | AdPushup\" \/>\n<meta name=\"twitter:description\" content=\"Creating a website is ridiculously easy these days; anyone with an email account can do it with a bit of research - but is that enough? Read for more.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/10\/A-few-rules-for-effective-web-design.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@adpushup\" \/>\n<meta name=\"twitter:site\" content=\"@adpushup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shubham Grover\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#organization\",\"name\":\"AdPushup\",\"url\":\"https:\/\/www.adpushup.com\/blog\/\",\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/adpushup\/\",\"https:\/\/www.facebook.com\/AdPushup\/\",\"https:\/\/twitter.com\/adpushup\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png\",\"contentUrl\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png\",\"width\":3294,\"height\":893,\"caption\":\"AdPushup\"},\"image\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#website\",\"url\":\"https:\/\/www.adpushup.com\/blog\/\",\"name\":\"AdPushup Blog\",\"description\":\"A\/B Testing, Monetization &amp; Ad Optimization\",\"publisher\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.adpushup.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/a-few-rules-for-effective-web-design\/#primaryimage\",\"url\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/10\/A-few-rules-for-effective-web-design.jpg\",\"contentUrl\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/10\/A-few-rules-for-effective-web-design.jpg\",\"width\":1280,\"height\":853},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/www.adpushup.com\/blog\/a-few-rules-for-effective-web-design\/#webpage\",\"url\":\"https:\/\/www.adpushup.com\/blog\/a-few-rules-for-effective-web-design\/\",\"name\":\"A Few Rules for Effective Web Design | AdPushup\",\"isPartOf\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/a-few-rules-for-effective-web-design\/#primaryimage\"},\"datePublished\":\"2016-10-24T13:32:10+00:00\",\"dateModified\":\"2022-11-10T09:57:52+00:00\",\"description\":\"Creating a website is ridiculously easy these days; anyone with an email account can do it with a bit of research - but is that enough? 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He has vast experience in the programmatic industry, driving business strategy and scaling functions including but not limited to growth and marketing, Operations, process optimization, and Sales.\",\"url\":\"https:\/\/www.adpushup.com\/blog\/author\/shubham\/\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/a-few-rules-for-effective-web-design\/#faq-question-1668074046929\",\"position\":1,\"url\":\"https:\/\/www.adpushup.com\/blog\/a-few-rules-for-effective-web-design\/#faq-question-1668074046929\",\"name\":\"1. What is meant by web design?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The term \\\"web design\\\" refers to the design of websites that are displayed on the internet. 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