{"id":7420,"date":"2022-02-21T01:03:40","date_gmt":"2022-02-21T06:03:40","guid":{"rendered":"https:\/\/www.adpushup.com\/?page_id=7420"},"modified":"2022-09-06T02:16:27","modified_gmt":"2022-09-06T06:16:27","slug":"adtech-glossary","status":"publish","type":"page","link":"https:\/\/www.adpushup.com\/adtech-glossary\/","title":{"rendered":"AdTech Glossary"},"content":{"rendered":"
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AdTech Glossary<\/h1>\n
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This AdTech glossary explains the acronyms, initialisms, and unique terminology used in the online advertising technology and AdTech industries.<\/p>\n
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Ad tech glossary<\/small>

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AD OPs<\/a><\/h6>\n

Ad operations, a.k.a.\u00a0advertising operations<\/a>, is the management and delivery of online ads. Ad operations workflow involves various tasks such as ad management, site management, ad revenue optimization, ad performance reporting, and more; all directed towards one goal\u2014better ad delivery and higher ad revenue for the publisher.<\/p>\n<\/div>

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AD TARGETTING<\/strong><\/a><\/h6>\n

Display ads are created with\u00a0intent
\u00a0to maximize the awareness for a brand or product. But showing\u00a0same
\u00a0ad to everyone won\u2019t do any good. It requires targeting and precision. Hence, display ads are now being targeted as per the visitors\u2019 likes, thanks to technological evolution.\u00a0<\/p>\n<\/div>

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Audience Segmentation<\/a><\/h6>\n

Audience segmentation is a process of dividing the audience into segments based on predefined criteria such as behavior, geographical location, historical data, product usage, and other parameters. In the ad tech industry, audience segmentation is used for\u00a0ad targeting.<\/a><\/p>\n<\/div>\n<\/div>\n\t<\/div>\n<\/section>\r\n\r\n

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Ad Tags<\/strong><\/a><\/h6>\n

An ad tag is a piece of code (HTML or JavaScript) that is placed on the publisher\u2019s website to display ads. Ad tags are placeholders for the ad creatives on the publisher\u2019s site.\u00a0

These tags contain the details of the size, format, and other requirements of the ad unit. Ad tag serves different purposes for different parties (advertisers, ad networks,\u00a0ad servers<\/a>, and third-party services).<\/p>\n<\/div>

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attributio<\/a><\/strong>n<\/strong><\/a><\/h6>\n

Attribution is a way to link a specific advertisement to an acquisition or conversion.
One of the most common attribution model is last view\/last click ads that you might have come across while searching the web.

As\u00a0AdTech\u00a0advances, the user of attribution is increasing and there is a surge of new models of attribution as well.<\/p>\n<\/div>

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AD server<\/a><\/h6>\n

Ad server is a service\/application that places targeted ads on your website(s) depending on the instruction received. It uses a server to store various types of ads and deliver them as per the user\u2019s online behaviour.

Apart from putting ads on a site, it also manages bits of both buyer and seller side tasks. And mostly benefits the advertisers by monitoring the clicks from users and store data of their online behavior.<\/p>\n<\/div>\n<\/div>\n\t<\/div>\n<\/section>\r\n\r\n

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advertiser<\/strong><\/h6>\n

A person, agency, or company that is interested in displaying ads to consumers on digital and print media can be called as an advertiser.

Reaching the right people with the product or service they may be interested in is pivotal for the sustenance of any business. The ad management team is responsible for making it happen.\u00a0<\/p>\n<\/div>

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AD NETWORK<\/a><\/strong><\/h6>\n


An Ad Network<\/a> is a company that aggregates available ad space across a large collection of publishers (websites), marks up this inventory and sells to advertisers.

Some examples of large Ad Networks include\u00a0Google AdSense, Media.Net, BuySellAds and Propeller Ads<\/strong>.<\/p>\n<\/div>

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AD EXCHANGE<\/a><\/h6>\n

Ad exchange,\u00a0a<\/em>\u00a0metaphorical crossroads<\/em>, connects thousands of publishers and advertisers.

It provides a platform to sell and buy ad inventories using its connections with various\u00a0ad networks<\/a>\u00a0and supply-side platforms.

During\u00a0real-time bidding<\/a>, publishers look for the highest bidder and advertisers want the best impressions to make their ad campaign successful. And this is made possible by exchanges.
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Advertising Management<\/a><\/strong><\/h6>\n

Advertising management or ad management is a complex process of deploying a set of tools and software to sell a good or service. The process begins with employing marketing research and different media campaigns that help sell the product.\u00a0

In the absence of effective ad management<\/a>, the advertising campaign goes down the drain eliciting no substantial response or desired action from the audience.<\/p>\n<\/div>

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AD <\/strong>verification<\/a><\/h6>\n


Ad verification is a service that offers technology to ensure (buyers) that ads appear on intended sites and reach the targeted audience.

Ad verification is supposed to be integrated with all\u00a0ad networks<\/a>, exchanges, SSPs, basically anyone who sells advertising space online, to provide a safeguard for brands, advertisers, and agencies that buy it.<\/p>\n<\/div>

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ADs. txt<\/a><\/h6>\n

Authorized Digital Seller (abbreviated as Ads.txt) is a list of all partners (including the publisher himself) authorized to sell digital inventory. This list is saved as a text file and uploaded to the root domain with all the authorized sellers.

With the help of Ads.txt<\/a>, buyers can verify the seller(s) assigned to trade inventory. This file goes directly into the root domain. And without proper access, nobody can alter a website\u2019s back-end settings, making it safe to trust.
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Ad blockers<\/a><\/strong><\/h6>\n

Users install ad blockers for a number of reasons. Some do it because they find ads annoying or intrusive while others want to safeguard their privacy and security.

Neglecting the needs of users leads to the adoption of ad blockers. Digiday predicts that ad blockers will\u00a0cost publishers $35 billion in 2020<\/a>. <\/p>\n<\/div>

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ADs.cert<\/a><\/strong><\/h6>\n


The role of ads.cert is to authenticate the exchange between buyer and seller at each stage of digital ad supply chain, ensuring no information is modified or altered.

IAB introduced ads.cert to complement ads.txt. It will be wrong to say that ads.cert is an update of ads.txt. However, using ads.cert with ads.txt should bring comprehensive security against ad fraud.<\/p>\n<\/div>

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AD fraud<\/a><\/h6>\n

Ad fraud is one of the major problems that is being faced by parties involved in the ad tech industry.\u00a0According to TrafficGuard, advertisers lose 26% of their ad campaign budget due to ad fraud if they don\u2019t have any fraud detection solution in place<\/a>.

To top it off, this is just the direct cost of ad fraud, which is further increased by taking into account indirect costs.\u00a0

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Ad OPTIMIZATION<\/a><\/strong><\/h6>\n

Whether a publisher, advertiser, or marketer, we all know what ad optimization means \u4e00 finding, experimenting, and extracting the best out of resources and options present in the ad world to make more money

In most cases, the intent of ad optimization<\/a> is to find the most effective ways of ad revenue growth. Some do it because they find ads annoying or intrusive while others want to safeguard their privacy and security.

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AMPHTML Ads<\/a><\/strong><\/h6>\n


Google\u2019s AMPHTML technology combines AMP (Accelerated Mobile Pages) and HTML (Hypertext Markup Language) to create faster, lighter, and more secure ad creatives. These ads can run on both AMP and non-AMP pages.

In order to create an AMPHTML ad, ad specs provided by Google must be followed. This uses predefined HTML, CSS, and JavaScript libraries provided by the\u00a0AMP Open Source Project<\/a>.<\/p>\n<\/div>

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ADTECH<\/a><\/h6>\n

AMP in advertising is a way to build web pages for static content, that allows the pages to load faster than regular HTML. When the ads load fast, it creates a positive impact on user\u2019s perception and advertiser performance.

AMP ads improves click-through rates by up to 50 percent, but there is the issue of slow ads. Ads aren\u2019t as fast as content right now, but it\u2019s something we\u2019re working on.

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Ad INJECTION<\/a><\/strong><\/h6>\n

Ad injection is an activity involving insertion of ads on a publisher\u2019s web page without taking his\/her permission. It\u2019s a program that can insert new ads or replace existing ones during web surfing sessions of a user.

The publishers who are not running any ads on their webpages can also get affected as unwanted ads are blocking content on their webpages.


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ADSENSE ALTERNATIVES<\/a><\/strong><\/h6>\n


\u2018AdSense alternatives\u2019 has become a common search query despite\u00a0Google AdSense<\/a>\u00a0being the most popular\u00a0ad network<\/a>\u00a0for publishers just starting with ad monetization.

During their ad monetization journey, publishers find themselves looking for alternatives\u00a0to Google AdSense. <\/p>\n<\/div>\n<\/div>\n\t<\/div>\n<\/section>\r\n\r\n

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Grow competition for your ad inventory<\/strong><\/strong>.<\/h2>

Get access to 30+ ad networks<\/strong><\/p><\/header>\n\t\t

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