{"id":7597,"date":"2016-11-29T17:28:49","date_gmt":"2016-11-29T11:58:49","guid":{"rendered":"http:\/\/www.www.adpushup.com\/blog\/?p=7597"},"modified":"2025-03-13T21:36:47","modified_gmt":"2025-03-13T16:06:47","slug":"9-worst-ux-mistakes-you-must-avoid","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/9-worst-ux-mistakes-you-must-avoid\/","title":{"rendered":"9 Worst UX Mistakes You Must Avoid","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"<p>UX design plays a vital role in effective web design. User Experience design is a part of the web design process that improves usability and ensures that the users are satisfied with the overall design of the website. It is good to know all the <a target=\"_blank\" href=\"https:\/\/www.digitalsilk.com\/digital-trends\/ui-ux-terms\/\" rel=\"noopener\">UI\/UX terms<\/a> so you can better avoid these mistakes.<\/p>\n<p>From Wikipedia:<\/p>\n<blockquote><p>User experience design (UXD, UED or XD) is the process of enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction between the user and the product\u2026<\/p><\/blockquote>\n<p>Your product or service might be the best in your industry, but if your website UX is below standard, then you will experience a high bounce rate as well as poor conversion rate.<\/p>\n<p><strong>In this post, I will explain 9 worst UX mistakes that every designer should avoid vigilantly.<\/strong> Let\u2019s get started!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adpushup.com\/blog\/9-worst-ux-mistakes-you-must-avoid\/#1_Focusing_More_on_Background_Image_Instead_of_Content\" >1. Focusing More on Background Image Instead of Content<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adpushup.com\/blog\/9-worst-ux-mistakes-you-must-avoid\/#2_Too_Many_Form_Fields\" >2. Too Many Form Fields<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adpushup.com\/blog\/9-worst-ux-mistakes-you-must-avoid\/#3_Having_Too_Much_Text\" >3. Having Too Much Text<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adpushup.com\/blog\/9-worst-ux-mistakes-you-must-avoid\/#4_Not_Being_Responsive\" >4. Not Being Responsive<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.adpushup.com\/blog\/9-worst-ux-mistakes-you-must-avoid\/#5_Lack_of_Breathing_Space\" >5. Lack of Breathing Space<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.adpushup.com\/blog\/9-worst-ux-mistakes-you-must-avoid\/#6_Low_Contrast\" >6. Low Contrast<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.adpushup.com\/blog\/9-worst-ux-mistakes-you-must-avoid\/#7_Slow_Page_Loading_Speed\" >7. Slow Page Loading Speed<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.adpushup.com\/blog\/9-worst-ux-mistakes-you-must-avoid\/#8_No_Clear_Call_to_Action_CTA_Button\" >8. No Clear Call to Action (CTA) Button<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.adpushup.com\/blog\/9-worst-ux-mistakes-you-must-avoid\/#9_Creating_a_Visual_Clutter_with_Lot_of_Fonts_and_Colors\" >9. Creating a Visual Clutter with Lot of Fonts and Colors<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.adpushup.com\/blog\/9-worst-ux-mistakes-you-must-avoid\/#Final_Thoughts\" >Final Thoughts<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Focusing_More_on_Background_Image_Instead_of_Content\"><\/span>1. Focusing More on Background Image Instead of Content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Using a full background image is a popular trend in the web design industry. But, some website owners don\u2019t understand the concept of using background image to highlight the content above the fold and draw attention.<\/p>\n<p>There are many websites I came across where my eyes\u00a0instantly go to the background image, but I did not find any content above the fold and I had to scroll down to get the information about the websites.<\/p>\n<p>These websites clearly failed to use the effectiveness of background image.<\/p>\n<p>A perfect background should not grab too much attention. Instead, the main title and the text of the website should grab the attention. Let me show you a perfect example from Skype and their website has the right balance between the content and visual effect.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-7599\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/11\/background-image.jpg\" alt=\"background-image\" width=\"800\" height=\"357\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/11\/background-image.jpg 800w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/11\/background-image-300x134.jpg 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/11\/background-image-768x343.jpg 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/11\/background-image-150x67.jpg 150w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Too_Many_Form_Fields\"><\/span>2. Too Many Form Fields<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Another common mistake tons of websites make is by keeping too many fields into the forms. Whether you use the form to sign up or to contact with you, nobody likes filling out long forms. Having too many fields into the forms can kill your website conversions.<\/p>\n<p>Therefore, when designing the forms add only the most important fields that are really necessary. Eliminating unnecessary fields can significantly boost your conversion rate.<\/p>\n<p>Don\u2019t trust my words?<\/p>\n<p><a target=\"_blank\" href=\"http:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/6746\/Which-Types-of-Form-Fields-Lower-Landing-Page-Conversions.aspx#sm.00004wcw0njc5ei4zog19qbsfgwf8\" rel=\"noopener\">Dan Zarrela at Hubspot analyzed over 40,000 of their customers<\/a> and revealed that conversion rate improves by almost half, when the number of form fields is reduced\u00a0from four to three.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-7600\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/11\/form-fields-and-conversion-rate.jpg\" alt=\"form-fields-and-conversion-rate\" width=\"699\" height=\"480\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/11\/form-fields-and-conversion-rate.jpg 699w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/11\/form-fields-and-conversion-rate-300x206.jpg 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/11\/form-fields-and-conversion-rate-150x103.jpg 150w\" sizes=\"(max-width: 699px) 100vw, 699px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Having_Too_Much_Text\"><\/span>3. Having Too Much Text<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Chartbeat found <a target=\"_blank\" href=\"http:\/\/time.com\/12933\/what-you-think-you-know-about-the-web-is-wrong\/\" rel=\"noopener\">55% website visitors spend less than 15 seconds on a webpage<\/a>. The majority of the web visitors just glance through the bullet points and bold texts rather than reading long paragraphs.<\/p>\n<p>If you add too much text on your website, most of the people won\u2019t bother to read a big chunk of text. So, here less is more as long as your content can convey the required message to the audience.<\/p>\n<p>People like visuals and they are much more engaged with visuals. When designing keep in mind not to overload the page with too much text and offer some visual contents like attention grabbing images, video clippings and infographics.<\/p>\n<p>Let me share a quote from Hubspot blog I recently came across:<\/p>\n<blockquote><p>90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text.<\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"4_Not_Being_Responsive\"><\/span>4. Not Being Responsive<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Responsiveness allows websites to change layouts according to the visitor\u2019s screen resolution, whether on a smart phone, tablet or desktop. It ensures that a website looks perfect from all device.<\/p>\n<p>Nowadays, so many people are browsing websites from mobile phones and tablets.<\/p>\n<blockquote><p>The number of people using mobile devices outstripped people on desktop computers in 2014. \u2013 Jim Edwards,\u00a0Business Insider\u00a0, April 2014.<\/p><\/blockquote>\n<p>If your website is not responsive, then people will find your website broken, and they will leave your site with bad user experience.<\/p>\n<p>Therefore, you need to make sure that your website is responsive so that people can use it irrespective of the devices they use.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Lack_of_Breathing_Space\"><\/span>5. Lack of Breathing Space<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Another major mistake designers make is placing too many elements in a single page. Having too many elements in a single page means more elements competing to draw attention.<\/p>\n<p>The best solution is keeping some breathing space highlighting something important like your call to action button, form or product image, etc. Having plenty of breathing space or white space in your website guides your audience attention to the most important components.<\/p>\n<p>If you don\u2019t leave enough white space, then your potential audience may miss the most valuable information.<\/p>\n<p>When a website strikes the right balance of breathing space, it\u2019s much easier for the visitors to process with it.<\/p>\n<p><a target=\"_blank\" href=\"http:\/\/www.webtoolhub.com\/visitlink.aspx?url=https%3A%2F%2Fwww.uxpin.com%2Fstudio%2Fblog%2Fux-case-study-designing-whitespace-to-improve-conversions%2F\" rel=\"noopener\">GDiapers improved their conversion\u00a0rate by nearly 20%<\/a> just\u00a0by adding some white space.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-7601\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/11\/breathing-space.jpg\" alt=\"breathing-space\" width=\"761\" height=\"394\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/11\/breathing-space.jpg 761w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/11\/breathing-space-300x155.jpg 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/11\/breathing-space-150x78.jpg 150w\" sizes=\"(max-width: 761px) 100vw, 761px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Low_Contrast\"><\/span>6. Low Contrast<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Low contrast has become a trend these days, but if can\u2019t do that properly, you can have severe issues. Having low contrast in a website can make it harder for the visitors to read the content.<\/p>\n<p>Therefore, you should not use low color contrast in the main body of a text as this will make text very hard to read for some of your users. In main text, the contrast should be optimum.<\/p>\n<p>If you still want to go with the low contrast, then choose the <a href=\"https:\/\/picsart.com\/fonts\/\">font<\/a> wisely so that your visitors can read your content easily.<\/p>\n<p>Let me show you an example with low contrast.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-7602\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/11\/low-contrast.jpg\" alt=\"low-contrast\" width=\"760\" height=\"205\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/11\/low-contrast.jpg 760w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/11\/low-contrast-300x81.jpg 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/11\/low-contrast-150x40.jpg 150w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p>Hard to read, isn\u2019t it?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Slow_Page_Loading_Speed\"><\/span>7. Slow Page Loading Speed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Majority of the web visitors expect to load a page within three to four seconds. If a webpage takes more than of that to load, it means that the visitors are having the bad user experience.<\/p>\n<p>A delay in loading product description and images or slow checkout process leads to huge bounce rate.<\/p>\n<p><a target=\"_blank\" href=\"http:\/\/www.aberdeen.com\/Aberdeen-Library\/5136\/RA-performance-web-application.aspx\" rel=\"noopener\">Aberdeen Group\u00a0study found<\/a> that one second delay in page load time equals 11% less page views, 16% decrease in customer satisfaction, and 7% less conversions.<\/p>\n<p>Moreover, slow loading speed makes negative impact on search engine ranking.<\/p>\n<p>So, to offer better user experience you need to make sure that your loading speed is less than 3 seconds. Here are few tips you can follow for faster loading:<\/p>\n<ul>\n<li>Optimize your images<\/li>\n<li>Reduce redirects<\/li>\n<li>Don\u2019t use too many plugins<\/li>\n<li>Minimize HTTP Requests<\/li>\n<li>Reduce server response time<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"8_No_Clear_Call_to_Action_CTA_Button\"><\/span>8. No Clear Call to Action (CTA) Button<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Every website has a particular goal, and if you have a website I am sure you have a particular goal too.<\/p>\n<p>Whether you want your visitors to sign up, make a purchase, request a quote, or simply call you and it\u2019s important to let your audience know what you want them to do.<\/p>\n<p>Your CTA button is what tells the visitors what action they should take in your website.<\/p>\n<p>I came across many websites with no clear call to action button.<\/p>\n<p>Let me share one with you.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-7605\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/11\/no-clear-CTA-button.jpg\" alt=\"no-clear-cta-button\" width=\"683\" height=\"454\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/11\/no-clear-CTA-button.jpg 683w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/11\/no-clear-CTA-button-300x199.jpg 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/11\/no-clear-CTA-button-270x180.jpg 270w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/11\/no-clear-CTA-button-370x245.jpg 370w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/11\/no-clear-CTA-button-150x100.jpg 150w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/p>\n<p>This website has no clear call to action. There is a weak one \u201cclick here to book online\u201d, which can easily be overlooked.<\/p>\n<p>Your CTA button should stand out from the rest of the page and make it easy for the visitors to take your desired action.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"9_Creating_a_Visual_Clutter_with_Lot_of_Fonts_and_Colors\"><\/span>9. Creating a Visual Clutter with Lot of Fonts and Colors<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A perfect design is not about using a variety of fonts and colors. The perfect blend of colors and fonts make a website appealing. Some designers use too many fonts and colors while designing a website which actually makes a website clutter.<\/p>\n<p>As a role of thumb, you should not use more than three colors in your design scheme and use only one or two consistent font throughout the website. Never use too stylistic fonts that make tough for quick at-a-glance reading.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Final Thoughts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Improving UX is a continuous process that can only be achieved with regular research, following <a target=\"_blank\" href=\"http:\/\/www.mountnow.com\/ux-tips-for-maximum-conversion\/\" rel=\"noopener\">the best UX tips and testing<\/a>. I hope these nine mistakes outlined above will help you make more user-friendly websites.<\/p>\n<p>Feel free to start a conversation below. I would love to read about your points of view, suggestions on how to make things better<\/p>\n<hr \/>\n<p class=\"p1\"><strong>This is a guest contribution by\u00a0Jabed Hasan<\/strong>, Content Marketing Manager at <a target=\"_blank\" href=\"http:\/\/www.mountnow.com\/\" rel=\"noopener\">Mountnow<\/a>. He is passionate about writing and love to write on SEO, CRO, Growth Hacking and Online Marketing Strategies. You can follow him on\u00a0Twitter\u00a0and\u00a0LinkedIn.<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>UX design plays a vital role in effective web design. User Experience design is a part of the web design process that improves usability and ensures that the users are satisfied with the overall design of the website. It is good to know all the UI\/UX terms so you can better avoid these mistakes. From<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":83,"featured_media":7598,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\""},"categories":[6449],"tags":[],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v18.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>9 Worst UX Mistakes You Must Avoid | Adpushup<\/title>\n<meta name=\"description\" content=\"In order to improve the usability of a website and ensure user satisfaction, UX design is an important part of the web design process. 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