{"id":7763,"date":"2022-06-27T02:07:58","date_gmt":"2022-06-27T06:07:58","guid":{"rendered":"https:\/\/www.adpushup.com\/?page_id=7763"},"modified":"2022-06-27T03:01:57","modified_gmt":"2022-06-27T07:01:57","slug":"eli5","status":"publish","type":"page","link":"https:\/\/www.adpushup.com\/eli5\/","title":{"rendered":"ELI5"},"content":{"rendered":"
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Explain Like I’m Five (ELI5)<\/strong><\/h1>\n

In this series of ELI5 articles, we break down ad tech’s most confusing terms. This page is a place to find simple explanations of complicated concepts. <\/p>\n

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\"Header<\/a><\/figure><\/div>\n<\/div>\n\n\n\n
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Header Bidding<\/strong>: ELI5<\/strong><\/a><\/h1>\n\n\n\n

Header bidding, an advanced programmatic technique changed the way publishers monetised their ad inventories. Ever since its release in 2015, this technique has been steadily adopted by publishers to optimise their ad revenue. With header Bidding, publishers can offer their inventories to multiple demand partners at once. <\/p>\n<\/div>\n<\/div>\n\n\n\n

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\"Footer<\/a><\/figure><\/div>\n<\/div>\n\n\n\n
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Footer Bidding: ELI5<\/a><\/strong><\/h1>\n\n\n\n

Footer bidding prioritises the user experience and page loading speed. It allows you to start the auction once the page is loaded completely. <\/strong>Publishers can hold back the ad requests to Google Ad Manager<\/a> and Prebid until all the web elements such as tracking pixels, images, and content are fully-loaded.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\"Demand<\/a><\/figure><\/div>\n<\/div>\n\n\n\n
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Demand-Side Platform (DSP): ELI5<\/a><\/strong><\/h2>\n\n\n\n

A DSP or a Demand-Side Platform is a system that offers demand management to buyers \/ advertisers. DSPs helps advertisers look for and buy inventory from the marketplace. Demand-side platforms are also responsible for managing real-time bidding for advertisers. <\/p>\n<\/div>\n<\/div>\n\n\n\n

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\"Supply<\/a><\/figure><\/div>\n<\/div>\n\n\n\n
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Supply-Side Platforms (SSP): ELI5<\/a><\/strong><\/h2>\n\n\n\n

Supply-side platform opens up the publisher\u2019s ad inventory to multiple ad networks<\/a>, ad exchanges, and DSPs simultaneously. This allows a huge number of potential buyers to bid and purchase ad space on a publisher\u2019s website\u2014increasing bid competition and enabling publishers to get the highest possible rates for their ad impressions.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\"Real-time-bidding\"<\/a><\/figure><\/div>\n<\/div>\n\n\n\n
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Real-time Bidding: ELI5<\/a><\/strong><\/h2>\n\n\n\n

Real-time bidding, also called RTB, is a process of valuing and bidding for an ad impression in real-time. It is an online media marketplace involving the seller (publisher) and buyer (advertiser).\u00a0RTB offers a lot of capabilities and use of data<\/a>, vast types of inventory, and is universally considered the most flexible model on the market.<\/p>\n\n\n\n

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\"Supply<\/a><\/figure><\/div>\n<\/div>\n\n\n\n
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Supply-Side Platforms (SSP): ELI5<\/a><\/strong><\/h2>\n\n\n\n

Supply-side platform opens up the publisher\u2019s ad inventory to multiple ad networks<\/a>, ad exchanges, and DSPs simultaneously. This allows a huge number of potential buyers to bid and purchase ad space on a publisher\u2019s website\u2014increasing bid competition and enabling publishers to get the highest possible rates for their ad impressions.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\"ad<\/a><\/figure><\/div>\n<\/div>\n\n\n\n
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Ad Viewability<\/a><\/strong>: ELI5<\/strong><\/a><\/h2>\n\n\n\n

As advertisers and publishers continue to strive for viewability, the metric itself will evolve and incorporate more ways of measuring an ad\u2019s effectiveness\u2014on different devices (mobiles, tablets, wearable tech) and formats (audibility time for videos). Learn what is ad viewability and how this metric affects your ad revenue.<\/p>\n\n\n\n

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\"open<\/a><\/figure><\/div>\n<\/div>\n\n\n\n
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Open Bidding: ELI5<\/a><\/strong><\/h2>\n\n\n\n

Real-time bidding, also called RTB, is a process of valuing and bidding for an ad impression in real-time. It is an online media marketplace involving the seller (publisher) and buyer (advertiser). RTB offers a lot of capabilities and use of data<\/a>, vast types of inventory, and is universally considered the most flexible model on the market.<\/p>\n\n\n\n

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\"ad<\/a><\/figure><\/div>\n<\/div>\n\n\n\n
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Ad Viewability<\/a><\/strong>: ELI5<\/strong><\/a><\/h2>\n\n\n\n

As advertisers and publishers continue to strive for viewability, the metric itself will evolve and incorporate more ways of measuring an ad\u2019s effectiveness\u2014on different devices (mobiles, tablets, wearable tech) and formats (audibility time for videos). Learn what is ad viewability and how this metric affects your ad revenue.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\"ad<\/a><\/figure><\/div>\n<\/div>\n\n\n\n
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Ad Refresh<\/strong>: ELI5<\/strong><\/a><\/h2>\n\n\n\n

With standard display ads, the user requests the webpage, which triggers the ad server to load ads in the available slots. And that\u2019s where the process ends. In contrast, when auto-refreshing is enabled, the\u00a0ad server will load a new set of ads in the same session<\/strong>\u00a0on the webpage based on a\u00a0predefined logic<\/strong>. <\/p>\n\n\n\n

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\"open<\/a><\/figure><\/div>\n<\/div>\n\n\n\n
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Bid Shading: ELI5<\/a><\/strong><\/h2>\n\n\n\n

Bid shading is essentially a feature that enables DSPs and SSPs to reach a compromise when working under the first-price model. Recall the auction example from above, under first-price bidding, the buyer will have to pay $10 for the impressions. But buyers don\u2019t want to pay that.<\/p>\n\n\n\n

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<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Read the recent media coverage, opinion articles, contributions, and press releases from AdPushup.<\/p>\n","protected":false},"author":15,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","_eb_attr":"","_uag_custom_page_level_css":"","_uf_show_specific_survey":0,"_uf_disable_surveys":false,"two_page_speed":[],"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-7763","page","type-page","status-publish","hentry"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"thesaasx-thumbnail":false,"thesaasx-featured-image":false,"thesaasx-og-image":false,"tenweb_optimizer_mobile":false,"tenweb_optimizer_tablet":false},"uagb_author_info":{"display_name":"Shubham Grover","author_link":"https:\/\/www.adpushup.com\/author\/shubham\/"},"uagb_comment_info":0,"uagb_excerpt":"Read the recent media coverage, opinion articles, contributions, and press releases from AdPushup.","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.adpushup.com\/wp-json\/wp\/v2\/pages\/7763","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adpushup.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.adpushup.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.adpushup.com\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adpushup.com\/wp-json\/wp\/v2\/comments?post=7763"}],"version-history":[{"count":0,"href":"https:\/\/www.adpushup.com\/wp-json\/wp\/v2\/pages\/7763\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.adpushup.com\/wp-json\/wp\/v2\/media?parent=7763"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}