Header bidding vs RTB (real-time bidding) has been one of the most common questions asked by the publishers. There’s a lot of confusion around header bidding vs RTB and it is easy to see why as both these terms get tossed around a lot in ad tech industry. In fact, there are plenty of blogs out there on the internet, titled \u201cheader bidding vs RTB\u201d.<\/p>\n\n\n\n
But what if we tell you both header bidding and real-time bidding aren’t meant to be compared against each other? In reality, header bidding operates within the framework of real-time bidding. <\/p>\n\n\n\n
In other words, header bidding uses real-time bidding to find the highest-paying advertisers. Header bidding is actually an improvement on top of Real Time Bidding (RTB).<\/p>\n\n\n\n
Since header bidding falls under real-time bidding, let\u2019s understand exactly what it is before we get into header bidding vs rtb.<\/p>\n\n\n\n