{"id":8320,"date":"2020-05-12T17:15:00","date_gmt":"2020-05-12T11:45:00","guid":{"rendered":"http:\/\/www.www.adpushup.com\/blog\/?p=8320"},"modified":"2022-10-19T20:39:44","modified_gmt":"2022-10-19T15:09:44","slug":"adsense-best-practices","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/adsense-best-practices\/","title":{"rendered":"AdSense Best Practices: Recommendations for 2022","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p class=\"has-background\" style=\"background-color:#d1ffee\"><em>The most common method of <strong>monetizing<\/strong> a website is through <strong>Google AdSense<\/strong>. Read the blog for more information on <strong>AdSense best practices.<\/strong><\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Most&nbsp;web publishers use Google AdSense as their primary means of monetization. We&#8217;ve covered <strong><a href=\"https:\/\/www.adpushup.com\/google-adsense\/\">AdSense best practices<\/a><\/strong> for web publishers in the past,&nbsp;but policies have changed since then, and Google has released many recommendations in recent updates.<\/p>\n\n\n\n<p>Here&#8217;s a quick summary.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adpushup.com\/blog\/adsense-best-practices\/#Optimizing_Ad_Layouts\" >Optimizing Ad&nbsp;Layouts<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adpushup.com\/blog\/adsense-best-practices\/#Thinking_Mobile_First\" >Thinking Mobile First<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adpushup.com\/blog\/adsense-best-practices\/#Increasing_Ad_Quality\" >Increasing&nbsp;Ad&nbsp;Quality<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adpushup.com\/blog\/adsense-best-practices\/#How_To_Improve_Content_Strategy\" >How To Improve\u00a0Content Strategy?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.adpushup.com\/blog\/adsense-best-practices\/#Key_Take_Aways\" >Key Take Aways<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.adpushup.com\/blog\/adsense-best-practices\/#FAQs\" >FAQs<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"h-optimizing-ad-layouts\"><span class=\"ez-toc-section\" id=\"Optimizing_Ad_Layouts\"><\/span>Optimizing Ad&nbsp;Layouts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul><li>While creating ad placements, find the balance <strong>between optimizing for revenue&nbsp;and UX<\/strong>.<\/li><li>Make sure you are familiar with and <a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.adpushup.com\/blog\/5-little-known-but-extremely-common-adsense-policy-violations\/\">avoid common policy violations<\/a> while making ad placements.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"AdSense Policy Violations | Types of AdSense Policy Violations | Resolve Content Policy Violations\" width=\"770\" height=\"433\" src=\"https:\/\/www.youtube.com\/embed\/wTSVRXK_ImM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><figcaption>Dikshant Joshi, Director of Publisher Development at AdPushup talks about types of AdSense Policy Violations<\/figcaption><\/figure>\n\n\n\n<ul><li><strong>Mobile:<\/strong> AdSense recommends placing a <strong>320&#215;100 unit<\/strong> above the fold on mobile, where it&#8217;s visible to all users who land on a webpage using a mobile device.<\/li><li><strong>Desktop:<\/strong> Choose&nbsp;vertical ads above the fold, especially the <strong>300&#215;600 unit<\/strong> that is popular with advertisers who want to increase brand awareness.<\/li><li>Remembering that creating good placements is only one, and not the most important part of your ad strategy, <strong>your primary focus should be on making engaging content<\/strong> and presenting it in ways that your audience likes.<\/li><\/ul>\n\n\n\n<h2 id=\"h-thinking-mobile-first\"><span class=\"ez-toc-section\" id=\"Thinking_Mobile_First\"><\/span>Thinking Mobile First<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul><li>A majority of&nbsp;users abandon the webpage if it does not load within the first 3 seconds. Moreover, <strong>more searches now originate from mobile as compared to desktop<\/strong>. This means that&nbsp;publishers can not longer afford to ignore the importance of fast-loading mobile sites.<\/li><li><strong>Treat desktop and mobile differently<\/strong> and take the time to form a content and ad strategy that takes into consideration that what works for desktop will not necessarily work for mobile.<\/li><\/ul>\n\n\n\n<div class=\"poptin-embedded\" data-id=\"aa2b70805461c\"><\/div>\n\n\n\n<ul><li>Since most users abandon a site if it takes longer than three seconds to load, <strong>optimize your mobile site for speed<\/strong> first and other objectives later.<\/li><li><strong>Use responsive ad units<\/strong> that&nbsp;automatically adapt to the different screen sizes.<\/li><li>Separate content from ad units by keeping them at a distance of at least 150 px, this will help improve UX and reduce the chances of accidental clicks.<\/li><li><strong>Use the 320&#215;100 unit in place of 320&#215;50<\/strong> wherever you can, the larger unit will accommodate smaller ads as well, thereby increasing ad competition.<\/li><\/ul>\n\n\n\n<h2 id=\"h-increasing-ad-quality\"><span class=\"ez-toc-section\" id=\"Increasing_Ad_Quality\"><\/span>Increasing&nbsp;Ad&nbsp;Quality<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul><li><strong>Don&#8217;t indiscriminately litter your page with ads<\/strong>, focus on providing a good content experience to your users and build your ad strategy around that idea.<\/li><li><strong>Don&#8217;t use ad layouts that are deceptive or misleading<\/strong> in the hopes of getting more clicks, your account is liable to be suspended if the demarcation between ads and content is not clear.<\/li><li>This one&#8217;s a no-brainer: <strong>Don&#8217;t click on your own ads.<\/strong><\/li><li><strong>Monitor the quality of your traffic<\/strong> and sources using Google Analytics, if you notice any unusual traffic patterns, try to figure out and resolve what&#8217;s causing it.<\/li><li><strong>Check out the new <a href=\"https:\/\/www.adpushup.com\/blog\/adsense-ad-balance\/\" data-type=\"URL\" data-id=\"https:\/\/www.adpushup.com\/blog\/adsense-ad-balance\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ad balance<\/a> subtab<\/strong> under My ads in your AdSense dashboard, this new feature allows you to reduce the number of ads you show to your users \u2014 serving only the best-performing ones, therefore positively impacting UX and user engagement.<\/li><li>Follow the AdSense <a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/support.google.com\/adsense\/answer\/181947?_ga=2.75994901.1890408405.1494572225-1472006410.1493630829\">Code Implementation Guide<\/a> and <a rel=\"noreferrer noopener\" target=\"_blank\" href=\"http:\/\/services.google.com\/fh\/files\/misc\/all-in-one-adsense-policy-compliant-guide_2016.pdf?_ga=2.75994901.1890408405.1494572225-1472006410.1493630829\">Compliance Guide<\/a>.<\/li><\/ul>\n\n\n\n<h2 id=\"h-how-to-improve-content-strategy\"><span class=\"ez-toc-section\" id=\"How_To_Improve_Content_Strategy\"><\/span>How To Improve\u00a0Content Strategy?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-how-to wp-block-yoast-how-to-block\"><p class=\"schema-how-to-description\"><\/p> <ol class=\"schema-how-to-steps\"><li class=\"schema-how-to-step\" id=\"how-to-step-1666191222360\"><strong class=\"schema-how-to-step-name\"><strong>Improve readability<\/strong><\/strong> <p class=\"schema-how-to-step-text\">by restricting paragraphs to 7 sentences, keeping your width between 700 and 800 pixels, and organizing your content with headers and subheaders.<\/p> <\/li><li class=\"schema-how-to-step\" id=\"how-to-step-1666191241636\"><strong class=\"schema-how-to-step-name\"><strong>Create evergreen content<\/strong><\/strong> <p class=\"schema-how-to-step-text\">by producing in-depth content assets that don&#8217;t lose their value over time. While covering trending topics may\u00a0get you immediate returns, it&#8217;s the more substantial content that will get your organic (<em>read:<\/em> sustainable) traffic over time.<\/p> <\/li><li class=\"schema-how-to-step\" id=\"how-to-step-1666191259504\"><strong class=\"schema-how-to-step-name\"><strong>Be consistent:<\/strong><\/strong> <p class=\"schema-how-to-step-text\">Websites that publish good quality content frequently get a leg up in search results, while also having better recall with its audience. Create a publishing calendar for your website and stick to it.<\/p> <\/li><li class=\"schema-how-to-step\" id=\"how-to-step-1666191277196\"><strong class=\"schema-how-to-step-name\"><\/strong> <p class=\"schema-how-to-step-text\">People watch billions of hours of video on just YouTube every day, it&#8217;s a form of content experience that places less cognitive demand on the user. <strong>Incorporate video in your content strategy<\/strong> to increase the time people spend on your website and raise your brand awareness.<\/p> <\/li><li class=\"schema-how-to-step\" id=\"how-to-step-1666191296434\"><strong class=\"schema-how-to-step-name\"><strong>Connect your AdSense and Analytics accounts<\/strong><\/strong> <p class=\"schema-how-to-step-text\">to get access to <em>Content Groups<\/em> and <em>Landing Page<\/em> reports. These will help you identify the themes that work best with your audience and the pages that they land on most frequently.<\/p> <\/li><li class=\"schema-how-to-step\" id=\"how-to-step-1666191313231\"><strong class=\"schema-how-to-step-name\"><\/strong> <p class=\"schema-how-to-step-text\">Use information from the above two reports and the <em>Demographics and Interests tab<\/em> in your analytics report to <strong>form plausible\u00a0assumptions about your average user<\/strong> \u2014 their interests, likes and dislikes \u2014 and then incorporate those learnings into your content calendar.<\/p> <\/li><\/ol><\/div>\n\n\n\n<h2 id=\"h-key-take-aways\"><span class=\"ez-toc-section\" id=\"Key_Take_Aways\"><\/span>Key Take Aways<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"has-background\" style=\"background-color:#e4fff4\"><li>AdSense recommends placing 320100 units above the fold on mobile and 300600 units above the fold on desktop. Focus on <strong>making engaging content <\/strong>and presenting it in ways that your audience likes.<\/li><li>Publishers should optimize their mobile site for speed first and other objectives later, and use responsive ad units that automatically adapt to the different screen sizes.<\/li><li>Don&#8217;t litter your page with ads, focus on providing a good content experience to your users and build your ad strategy around that idea. <\/li><\/ul>\n\n\n\n<h2 id=\"h-faqs\"><span class=\"ez-toc-section\" id=\"FAQs\"><\/span>FAQs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1666191600029\"><strong class=\"schema-faq-question\">1. Can you make a living off AdSense?<\/strong> <p class=\"schema-faq-answer\">Yes, of course. The Google Adsense program is still a highly profitable one and you can earn money from it.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1666191780699\"><strong class=\"schema-faq-question\">2. What are AdSense violations?<\/strong> <p class=\"schema-faq-answer\">Placing Ads on Copyright-infringed Content, As a result, you will be violating Adsense policy. In the case of music websites containing copyrighted videos, you should avoid displaying ads via Adsense.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1666192054173\"><strong class=\"schema-faq-question\">3. What is invalid activity in AdSense?<\/strong> <p class=\"schema-faq-answer\">It includes clicks or impressions that artificially inflate an advertiser&#8217;s costs or a publisher&#8217;s earnings. Both intentional fraud and accidental clicks are considered invalid traffic.<\/p> <\/div> <\/div>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>The most common method of monetizing a website is through Google AdSense. Read the blog for more information on AdSense best practices. Most&nbsp;web publishers use Google AdSense as their primary means of monetization. We&#8217;ve covered AdSense best practices for web publishers in the past,&nbsp;but policies have changed since then, and Google has released many recommendations<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":18,"featured_media":15689,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\""},"categories":[6453],"tags":[],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v18.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AdSense Best Practices: Recommendations for 2022 | AdPushup<\/title>\n<meta name=\"description\" content=\"The most common method of monetizing a website is through Google AdSense. Read the blog for more information on AdSense best practices.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpushup.com\/blog\/adsense-best-practices\/\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"AdSense Best Practices: Recommendations for 2022 | AdPushup\" \/>\n<meta name=\"twitter:description\" content=\"The most common method of monetizing a website is through Google AdSense. 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He has vast experience in the programmatic industry, driving business strategy and scaling functions including but not limited to growth and marketing, Operations, process optimization, and Sales.\",\"url\":\"https:\/\/www.adpushup.com\/blog\/author\/shubham\/\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/adsense-best-practices\/#faq-question-1666191600029\",\"position\":1,\"url\":\"https:\/\/www.adpushup.com\/blog\/adsense-best-practices\/#faq-question-1666191600029\",\"name\":\"1. Can you make a living off AdSense?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes, of course. 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