{"id":8563,"date":"2017-07-25T13:35:40","date_gmt":"2017-07-25T08:05:40","guid":{"rendered":"http:\/\/www.www.adpushup.com\/blog\/?p=8563"},"modified":"2022-09-02T14:23:00","modified_gmt":"2022-09-02T08:53:00","slug":"iab-releases-new-ad-portfolio-with-360-degree-video-and-virtual-reality-ads","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/iab-releases-new-ad-portfolio-with-360-degree-video-and-virtual-reality-ads\/","title":{"rendered":"IAB New Ad Portfolio: Why do Ad Creatives Need to be LEAN","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n

Users don\u2019t hate ads, they just don\u2019t like the intrusive ones<\/a>. But the cost of intrusive ads is being paid by the entire advertising industry as the usage of ad blockers grows. As the leading industry trade association, IAB is restlessly working to improve the quality of ads on the web.<\/p>\n\n\n\n

It is not too late for the industry to acknowledge this mistake and make up for it. That\u2019s what IAB thrives to achieve.<\/p>\n\n\n\n

The Interactive Advertising Bureau (IAB) <\/em>is a trade group that empowers marketing and media industry to thrive in the digital economy by advising on the sales, delivery, and optimization of digital advertising and marketing campaigns.<\/p>\n\n\n\n

July 2017, IAB launched Standard Ad Unit Portfolio<\/a> featuring flexible ad units that maintain their aspect-ratio while resizing to fit the users’ display on mobile, tablet or desktop.<\/p>\n\n\n\n

This new generation of ad units also incorporates LEAN principles of being lightweight, encrypted, AdChoice supported, and non-invasive delivery. The portfolio is built using HTML5 and includes guidelines for delivering ads using emerging technology<\/a> such as augmented reality (AR), virtual reality (VR), 360-degree video ads, social media, and emoji ad messaging.<\/p>\n\n\n\n

This final release of the new \u2018IAB Standard Ad Unit Portfolio\u2019 is a reflection of the industry\u2019s commitment to creating beautiful, user-friendly digital advertising that can easily scale. Whether on a mobile phone, tablet, or laptop computer, these ad units offer responsive solutions that captivate and inspire, while guidance for emerging platforms offers insights on how to approach consumers in new ways\u2014even if they are looking at the world through a virtual reality headset.<\/p>Alanna Gombert, SVP, Technology and Ad Operations, IAB, and GM, IAB Tech Lab<\/cite><\/blockquote>\n\n\n\n

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