{"id":8613,"date":"2020-08-10T15:46:00","date_gmt":"2020-08-10T10:16:00","guid":{"rendered":"http:\/\/www.www.adpushup.com\/blog\/?p=8613"},"modified":"2025-12-03T17:30:20","modified_gmt":"2025-12-03T12:00:20","slug":"the-new-rules-of-mobile-web-monetization","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/the-new-rules-of-mobile-web-monetization\/","title":{"rendered":"Mobile Web Monetization: Benefits, Comparison with Desktop, and Best Practices","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p>The world will have <a href=\"https:\/\/www.statista.com\/statistics\/330695\/number-of-smartphone-users-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener\">3.8 billion mobile users by 2021<\/a>. This is a staggering number and holds the opportunity for publishers to earn additional revenue through mobile web monetization.<\/p>\n\n\n\n<p>Here are some more facts about mobile advertising:<\/p>\n\n\n\n<ol><li><a href=\"https:\/\/quoracreative.com\/article\/mobile-marketing-statistics\" target=\"_blank\" rel=\"noreferrer noopener\">80% of users<\/a> used mobile devices to search the internet in 2019<\/li><li>An average user checks their phone 47 times a day<\/li><li>An average user spends <a href=\"https:\/\/www.statista.com\/statistics\/428441\/share-daily-time-spent-online-mobile-pc\/\" target=\"_blank\" rel=\"noreferrer noopener\">50% of their time<\/a> on a mobile device than a desktop<\/li><\/ol>\n\n\n\n<p>Mobile is creating a market of its own and advertisers are highly interested in it. Likewise, we see publishers focusing on mobile inventory as they do for desktop.<\/p>\n\n\n\n<p>In this blog post, we will provide publishers with a perspective to capitalize on the trend of mobile advertising, see its benefits and drawbacks, and best practices.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adpushup.com\/blog\/the-new-rules-of-mobile-web-monetization\/#State_of_Mobile_Advertising\" >State of Mobile Advertising<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adpushup.com\/blog\/the-new-rules-of-mobile-web-monetization\/#Desktop_vs_Mobile\" >Desktop vs. Mobile&nbsp;<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adpushup.com\/blog\/the-new-rules-of-mobile-web-monetization\/#Benefits_of_Mobile_Web_Monetization\" >Benefits of Mobile Web Monetization<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adpushup.com\/blog\/the-new-rules-of-mobile-web-monetization\/#Accessibility\" >Accessibility&nbsp;<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.adpushup.com\/blog\/the-new-rules-of-mobile-web-monetization\/#Increased_Targeting\" >Increased Targeting<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.adpushup.com\/blog\/the-new-rules-of-mobile-web-monetization\/#Low_Maintenance\" >Low Maintenance<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.adpushup.com\/blog\/the-new-rules-of-mobile-web-monetization\/#Top-Performing_Ad_Formats_and_Ad_Sizes\" >Top-Performing Ad Formats and Ad Sizes<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.adpushup.com\/blog\/the-new-rules-of-mobile-web-monetization\/#Mobile_Banner_Ads\" >Mobile Banner Ads<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.adpushup.com\/blog\/the-new-rules-of-mobile-web-monetization\/#Interstitial_Ads\" >Interstitial Ads<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.adpushup.com\/blog\/the-new-rules-of-mobile-web-monetization\/#Video_Ads\" >Video Ads<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.adpushup.com\/blog\/the-new-rules-of-mobile-web-monetization\/#Rich_Media_Ads\" >Rich Media Ads<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.adpushup.com\/blog\/the-new-rules-of-mobile-web-monetization\/#Mobile_Native_Ads\" >Mobile Native Ads<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.adpushup.com\/blog\/the-new-rules-of-mobile-web-monetization\/#Best_Practices\" >Best Practices<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.adpushup.com\/blog\/the-new-rules-of-mobile-web-monetization\/#Use_AMPHTML_Ads\" >Use AMPHTML Ads<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.adpushup.com\/blog\/the-new-rules-of-mobile-web-monetization\/#Prioritize_Sticky_Ads\" >Prioritize Sticky Ads<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.adpushup.com\/blog\/the-new-rules-of-mobile-web-monetization\/#AB_Testing\" >A\/B Testing&nbsp;<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.adpushup.com\/blog\/the-new-rules-of-mobile-web-monetization\/#Page_Load_Time_Optimization\" >Page Load Time Optimization<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.adpushup.com\/blog\/the-new-rules-of-mobile-web-monetization\/#Deploy_Header_Bidding\" >Deploy Header Bidding<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.adpushup.com\/blog\/the-new-rules-of-mobile-web-monetization\/#Content_is_Key\" >Content is Key<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.adpushup.com\/blog\/the-new-rules-of-mobile-web-monetization\/#Final_Thoughts\" >Final Thoughts<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"h-state-of-mobile-advertising\"><span class=\"ez-toc-section\" id=\"State_of_Mobile_Advertising\"><\/span>State of Mobile Advertising<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The good news is that more and more internet users are adapting to a mobile environment. The mobile-first approach for designing creatives or websites is being preferred to get the maximum out of one\u2019s business.<\/p>\n\n\n\n<p>According to IAB, <a href=\"https:\/\/www.iab.com\/wp-content\/uploads\/2018\/02\/InMobisStateOfMobileVideoAdvertising_USA_2018.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">mobile ad spending in the US<\/a> was estimated to reach $70 billion in 2018. This was a 200x increase since 2008&#8211;a phenomenal rise.&nbsp;<\/p>\n\n\n\n<p>The industry is recognizing this too. The graph by <a rel=\"noreferrer noopener\" href=\"https:\/\/www.statista.com\/chartoftheday\/\" target=\"_blank\">Statista<\/a> shows that mobile ad spending will surpass desktop programmatic ad spend by 2023.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1024\" height=\"733\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/08\/mobile-ad-spending-statista-1024x733.png\" alt=\"Graph by Statista on mobile ad spending\" class=\"wp-image-16809\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/08\/mobile-ad-spending-statista-1024x733.png 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/08\/mobile-ad-spending-statista-300x215.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/08\/mobile-ad-spending-statista-768x550.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/08\/mobile-ad-spending-statista-150x107.png 150w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/08\/mobile-ad-spending-statista.png 1090w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<h2 id=\"h-desktop-vs-mobile\"><span class=\"ez-toc-section\" id=\"Desktop_vs_Mobile\"><\/span>Desktop vs. Mobile&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Another important point to discuss is whether publishers should concentrate on optimizing for a mobile environment or not. Through our in-house data, we found out that publishers should focus on mobile web monetization just as much as desktop.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Category<\/strong><\/td><td><strong>Mobile<\/strong><\/td><td><strong>Desktop<\/strong><\/td><\/tr><tr><td>User Engagement<\/td><td><a href=\"https:\/\/www.adpushup.com\/blog\/reduce-bounce-rates-to-improve-ad-earnings\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bounce rate<\/a> is higher because users are quickly switching between tabs.<\/td><td>Bounce rate is lower because users take their time to read and research.<\/td><\/tr><tr><td>Ad Block Rates<\/td><td>Adblocking is lower (<a href=\"https:\/\/marketingland.com\/survey-shows-us-ad-blocking-usage-40-percent-laptops-15-percent-mobile-216324\" target=\"_blank\" rel=\"noreferrer noopener\">around 15%<\/a>)<\/td><td>Adblocking is high (around 40%)<\/td><\/tr><tr><td>Ad Spends<\/td><td>Programmatic ad spend is 48%. Expected to be 51% by 2023.<\/td><td>Programmatic ad spend is 52%. Expected to be 49% by 2023.<\/td><\/tr><tr><td>Tracking<\/td><td>Offers location tracking, hence better targeting<\/td><td>Similar to mobile web except for very limited location tracking<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>Also Read<\/strong>: <a href=\"https:\/\/www.adpushup.com\/blog\/desktop-ad-revenue-vs-mobile-ad-revenue\/\" target=\"_blank\" rel=\"noreferrer noopener\">Desktop vs. Mobile: A Comparison of UX, Ad Blocking, and Ad Revenue<\/a><\/p>\n\n\n\n<h2 id=\"h-benefits-of-mobile-web-monetization\"><span class=\"ez-toc-section\" id=\"Benefits_of_Mobile_Web_Monetization\"><\/span>Benefits of Mobile Web Monetization<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 id=\"h-accessibility\"><span class=\"ez-toc-section\" id=\"Accessibility\"><\/span>Accessibility&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In-app ads require users to go the extra mile and download mobile applications. As compared to the web, this is an extra step that is not required in a browser. Moreover, <a href=\"https:\/\/www.adpushup.com\/blog\/responsive-display-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">responsive ads<\/a> adjust ads according to screen sizes, hence eliminating the dependency on mobile screen sizes.<\/p>\n\n\n\n<h3 id=\"h-increased-targeting\"><span class=\"ez-toc-section\" id=\"Increased_Targeting\"><\/span>Increased Targeting<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Almost everyone uses a mobile browser to surf the internet if they use a phone. This allows increased targeting as their shopping and browsing habits are key to contextual targeting. However, in in-app monetization, this is not possible, hence giving an edge to the mobile web.<\/p>\n\n\n\n<h3 id=\"h-low-maintenance\"><span class=\"ez-toc-section\" id=\"Low_Maintenance\"><\/span>Low Maintenance<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Publishers generally have to not spend additional time optimizing their inventory, unlike in-app monetization where ad sizes need constant changes according to device requirements. In mobile web advertising, responsive ads take care of device peculiarities and render publishers with more time to experiment with other things such as ad formats.<\/p>\n\n\n\n<h2 id=\"h-top-performing-ad-formats-and-ad-sizes\"><span class=\"ez-toc-section\" id=\"Top-Performing_Ad_Formats_and_Ad_Sizes\"><\/span>Top-Performing Ad Formats and Ad Sizes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Now that we have made a compelling case for mobile web monetization, let\u2019s see which ad formats and sizes are most suitable.&nbsp;<\/p>\n\n\n\n<h3 id=\"h-mobile-banner-ads\"><span class=\"ez-toc-section\" id=\"Mobile_Banner_Ads\"><\/span>Mobile Banner Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Standard <a rel=\"noreferrer noopener\" href=\"https:\/\/www.adpushup.com\/blog\/4-uiux-problems-need-fix-optimising-banner-ads\/\" target=\"_blank\">banner ads<\/a> are probably the most popular ad format to exist, be it desktop and mobile. They\u2019re easy to use, offer guaranteed conversion to some extent, and can be optimized by the right ad placements.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"800\" height=\"800\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/05\/Mobile-Banner-Ad.png\" alt=\"Mobile Banner Ad\" class=\"wp-image-11900\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/05\/Mobile-Banner-Ad.png 800w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/05\/Mobile-Banner-Ad-300x300.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/05\/Mobile-Banner-Ad-150x150.png 150w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/05\/Mobile-Banner-Ad-768x768.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/05\/Mobile-Banner-Ad-370x370.png 370w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/05\/Mobile-Banner-Ad-96x96.png 96w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>The best part about mobile banner ads is that even the smallest of publishers can get started with them. Even premium publishers still use standard banner ads. Such is the flexibility offered by these ads.&nbsp;<\/p>\n\n\n\n<p><strong>Most Popular Mobile Banner Ads<\/strong><\/p>\n\n\n\n<ul><li>Mobile Leaderboard: 320*50<\/li><li>Medium Rectangle: 300*250<\/li><li>Large mobile banner: 320*100<\/li><\/ul>\n\n\n\n<h3 id=\"h-interstitial-ads\"><span class=\"ez-toc-section\" id=\"Interstitial_Ads\"><\/span>Interstitial Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>These ads pop-up on the screen when switching between two web pages or apps. In some cases, they could be intrusive and users might look for the close button. But if optimized right, these ads can be a high source of revenue for their high viewability.<\/p>\n\n\n\n<p>These ads should be implemented with caution as publishers can often get penalized. Hence, it is best to follow the best practices for avoiding penalties.&nbsp;<\/p>\n\n\n\n<p><strong>Also Read<\/strong>: <a href=\"https:\/\/www.adpushup.com\/blog\/interstitial-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">Interstitial Ads: Best Practices For Publishers<\/a><\/p>\n\n\n\n<p>Some common ad sizes for interstitial ads are 320*480 (most popular) and either 320*50 or 300*50. Most publishers stick to 320*480 but there\u2019s no harm in experimenting with other sizes.<\/p>\n\n\n\n<h3 id=\"h-video-ads\"><span class=\"ez-toc-section\" id=\"Video_Ads\"><\/span>Video Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Publishers&#8217; concerns about page load time when it comes to mobile video ads are not unfounded. Video ads\u2019 creative can be quite heavy and eventually backfire by hurting revenue.<\/p>\n\n\n\n<p>However, it is important to note that despite these challenges, mobile video ads are one of the fastest-growing ad formats. According to eMarketer, <a href=\"https:\/\/www.emarketer.com\/content\/mobile-video-advertising-2019\" target=\"_blank\" rel=\"noreferrer noopener\">mobile video ad spending will reach $25 billion by 2022<\/a>.&nbsp;<\/p>\n\n\n\n<p>Also, both <a rel=\"noreferrer noopener\" href=\"https:\/\/www.adpushup.com\/blog\/what-are-outstream-video-ads-and-how-to-get-started-with-it\/\" target=\"_blank\">outstream<\/a> and in-stream video ads register maximum yield for publishers. To start with, publishers can partner with their <a href=\"https:\/\/www.adpushup.com\/blog\/the-best-ad-networks-for-publishers\/\">ad network<\/a> that provides outstream ads as a service.&nbsp;<\/p>\n\n\n\n<h3 id=\"h-rich-media-ads\"><span class=\"ez-toc-section\" id=\"Rich_Media_Ads\"><\/span>Rich Media Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Rich media ads, as the name suggests are ads that make use of rich and interactive media. They often combine images, videos, and other forms of media to garner attention from a user. The only downside is that they can be heavy in file size. Google offers rich media ads in its Display Network under Lightbox ads.<\/p>\n\n\n\n<p>Popular rich media ad sizes for smartphones include 600*500 and 320*480.&nbsp;<\/p>\n\n\n\n<p><strong>Also Read<\/strong>: <a href=\"https:\/\/www.adpushup.com\/blog\/rich-media-ads\/#:~:text=Rich%20media%20ads%2C%20as%20the,and%20deliver%20better%20user%20experience.\" target=\"_blank\" rel=\"noreferrer noopener\">What Are Rich Media Ads: The Complete Guide For Publishers<\/a><\/p>\n\n\n\n<h3 id=\"h-mobile-native-ads\"><span class=\"ez-toc-section\" id=\"Mobile_Native_Ads\"><\/span>Mobile Native Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.adpushup.com\/blog\/native-advertising-everything-you-ever-wanted-to-know\/\" target=\"_blank\" rel=\"noreferrer noopener\">Native advertising<\/a> is a subtle form of advertising where ads are designed to blend with the content. This minimizes user distraction and offers high ad viewability.&nbsp;<\/p>\n\n\n\n<p>Users often engage with a native ad without even realizing that it was an advertisement in the first place. That\u2019s the kind of viewability that <a href=\"https:\/\/www.adpushup.com\/blog\/mobile-native-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\">native ads<\/a> offer.<\/p>\n\n\n\n<p>Publishers, however, must adhere to using these ads with responsibility. The key lies in using \u2018Promoted\u2019 or \u2018Sponsored\u2019 tags to help users differentiate between the content and these ads.&nbsp;<\/p>\n\n\n\n<p><strong>Also Read<\/strong>: The <a href=\"https:\/\/www.adpushup.com\/blog\/best-mobile-ad-sizes-formats\/\" target=\"_blank\" rel=\"noreferrer noopener\">Top Mobile Ad Sizes and Formats for Increased Viewability<\/a><\/p>\n\n\n\n<h2 id=\"h-best-practices\"><span class=\"ez-toc-section\" id=\"Best_Practices\"><\/span>Best Practices<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 id=\"h-use-amphtml-ads\"><span class=\"ez-toc-section\" id=\"Use_AMPHTML_Ads\"><\/span>Use AMPHTML Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Google\u2019s AMPHTML technology makes use of AMP and HTML, thus offering fast ad loading, which increases the chances of users noticing ads. Publishers can get started with these ads by partnering with a vendor that offers <a href=\"https:\/\/www.adpushup.com\/blog\/how-to-use-amphtml-ads-for-better-and-faster-ad-serving\/\" target=\"_blank\" rel=\"noreferrer noopener\">AMPHTML ads<\/a>. Also, AMPHTML ads used with header bidding are a powerful combination that publishers must experiment with.<\/p>\n\n\n\n<h3 id=\"h-prioritize-sticky-ads\"><span class=\"ez-toc-section\" id=\"Prioritize_Sticky_Ads\"><\/span>Prioritize Sticky Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"500\" height=\"500\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2018\/06\/Copy-of-12_Large-Sticky-Ad.gif\" alt=\"How Sticky Ads Appear on screen\" class=\"wp-image-15187\"\/><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/www.adpushup.com\/blog\/all-about-sticky-ads-and-how-to-make-the-most-of-them\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sticky ads<\/a> perform well for mobile as they offer high viewability and are in the user&#8217;s viewpoint throughout their dwell time. Since mobile screens can hold only limited content, sticky ads do not ruin the user experience. Publishers can collaborate with their ad networks that offer mobile sticky ads in their ad stack.<\/p>\n\n\n\n<h3 id=\"h-a-b-testing\"><span class=\"ez-toc-section\" id=\"AB_Testing\"><\/span>A\/B Testing&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Publishers must consistently <a rel=\"noreferrer noopener\" href=\"https:\/\/www.adpushup.com\/blog\/types-of-ad-tests\/\" target=\"_blank\">test their ad placement<\/a> to get the maximum revenue out of their mobile ad inventory. Since the bounce rate in the mobile web is high, A\/B testing can help in combating common issues such as <a rel=\"noreferrer noopener\" href=\"https:\/\/www.adpushup.com\/blog\/banner-blindness\/\" data-type=\"URL\" data-id=\"https:\/\/www.adpushup.com\/blog\/banner-blindness\/\" target=\"_blank\">banner blindness<\/a>, wrong <a href=\"https:\/\/www.adpushup.com\/ad-layout-optimization\/\">ad layouts<\/a>, etc. Comparing ad units also helps publishers in enhancing user experience and <a rel=\"noreferrer noopener\" href=\"https:\/\/www.adpushup.com\/blog\/what-is-ecpm\/\" target=\"_blank\">improving eCPM<\/a>.<\/p>\n\n\n\n<h3 id=\"h-page-load-time-optimization\"><span class=\"ez-toc-section\" id=\"Page_Load_Time_Optimization\"><\/span>Page Load Time Optimization<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>We\u2019ve already discussed that the bounce rate is higher in mobile phones. Now imagine if the page doesn\u2019t load quickly, the user will be likelier to switch to another page. This is why publishers must optimize for reducing page load time.&nbsp;<\/p>\n\n\n\n<p><strong>Also Read<\/strong>: <a href=\"https:\/\/www.adpushup.com\/blog\/reduce-page-latency\/\" target=\"_blank\" rel=\"noreferrer noopener\">5 Quick Optimizations to Help Reduce Page Latency<\/a><\/p>\n\n\n\n<h3 id=\"h-deploy-header-bidding\"><span class=\"ez-toc-section\" id=\"Deploy_Header_Bidding\"><\/span>Deploy <a href=\"https:\/\/www.adpushup.com\/header-bidding-guide\/\">Header Bidding<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Increasing demand never hurts anyone, which is why publishers must deploy <a rel=\"noreferrer noopener\" href=\"https:\/\/www.adpushup.com\/blog\/header-bidding-a-comprehensive-guide\/\" target=\"_blank\">header bidding<\/a> in their ad stack to maximize incoming demand. With demand pouring in for various available ad units, publishers can get maximum possible revenue from the limited interaction time users offer to mobile web pages.<\/p>\n\n\n\n<h3 id=\"h-content-is-key\"><span class=\"ez-toc-section\" id=\"Content_is_Key\"><\/span>Content is Key<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Apart from optimizing ad placements, publishers must never deliver poor content. If the content continues to engage users, there is a higher chance of them noticing and interacting with ads.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#f2faff;font-size:20px\"><strong>This might interest you: <a href=\"https:\/\/www.adpushup.com\/blog\/native-ads-vs-display-ads\/\">App Monetisation: Blueprint for Success<\/a><\/strong><\/p>\n\n\n\n<h2 id=\"h-final-thoughts\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Final Thoughts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A lot can be said about mobile web monetization as it is one of the fastest-growing trends in the ad tech industry. As mobile phones become cheaper and easily available, publishers must utilize this opportunity to embrace this change.&nbsp;<\/p>\n\n\n\n<p>The key lies in testing consistently and using a data-driven approach to utilize your mobile ad inventory to its full potential.<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>The world will have 3.8 billion mobile users by 2021. This is a staggering number and holds the opportunity for publishers to earn additional revenue through mobile web monetization. Here are some more facts about mobile advertising: 80% of users used mobile devices to search the internet in 2019 An average user checks their phone<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":18,"featured_media":8618,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\""},"categories":[6447],"tags":[],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v18.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mobile Web Monetization: Benefits, Comparison, Practices<\/title>\n<meta name=\"description\" content=\"Mobile web monetization is equally important to publishers as desktop with almost 3.8 billion phone users in the world. 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