{"id":8831,"date":"2023-10-11T15:01:00","date_gmt":"2023-10-11T09:31:00","guid":{"rendered":"http:\/\/www.www.adpushup.com\/blog\/?p=8831"},"modified":"2025-12-03T17:33:32","modified_gmt":"2025-12-03T12:03:32","slug":"google-ad-manager-native-ads","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/google-ad-manager-native-ads\/","title":{"rendered":"A Step-by-Step Guide to Success with Native Ads in Google Ad Manager","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p><a href=\"https:\/\/www.adpushup.com\/blog\/native-advertising-everything-you-ever-wanted-to-know\/\">Native advertising<\/a> helps publishers reduce <a href=\"https:\/\/www.adpushup.com\/blog\/banner-blindness\/\">banner blindness<\/a> and register a higher CTR. And the statistics reflect likewise.<\/p>\n\n\n\n<p>According to <a href=\"https:\/\/www.statista.com\/statistics\/369886\/native-ad-spend-usa\/\">Statista<\/a>, the native digital advertising budget is expected to reach $57.25 billion by the end of 2020.<\/p>\n\n\n\n<p>Consumers also prefer native advertising over banners because they don\u2019t disrupt user experience while online browsing. Since publishers can leverage dfp native ads to earn more revenue, <a href=\"https:\/\/www.adpushup.com\/google-ad-manager\/\">Google Ad Manager<\/a> offers a pretty exhaustive setup for creating and running dfp native ads.&nbsp;<\/p>\n\n\n\n<p>In this post, we&#8217;re going to cover how the native ad format in Ad Manager works, advantages of DFP native ads, and their setup.<\/p>\n\n\n\n<div class=\"poptin-embedded\" data-id=\"56eae03d57402\"><\/div>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adpushup.com\/blog\/google-ad-manager-native-ads\/#What_Are_Native_Ads\" >What Are Native Ads?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adpushup.com\/blog\/google-ad-manager-native-ads\/#What_Makes_Native_Ads_Serving_Different_From_Banner_Ads_in_Google_Ad_Manager\" >What Makes Native Ads Serving Different From Banner Ads in Google Ad Manager<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adpushup.com\/blog\/google-ad-manager-native-ads\/#What_are_the_Main_Components_of_Native_Ads\" >What are the Main Components of Native Ads?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adpushup.com\/blog\/google-ad-manager-native-ads\/#How_to_Creating_and_Running_Native_Ads_in_Ad_Manager\" >How to Creating and Running Native Ads in Ad Manager?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.adpushup.com\/blog\/google-ad-manager-native-ads\/#Best_Practices_for_Layout_Management\" >Best Practices for Layout Management<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.adpushup.com\/blog\/google-ad-manager-native-ads\/#Frequently_Asked_Questions\" >Frequently Asked Questions<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"h-what-are-native-ads\"><span class=\"ez-toc-section\" id=\"What_Are_Native_Ads\"><\/span><strong>What Are Native Ads?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When you are delivering a banner, you receive a complete creative asset from the advertiser and you deliver it exactly as you received them from the advertiser.<\/p>\n\n\n\n<p>In the case of DFP <a href=\"https:\/\/www.adpushup.com\/blog\/mobile-native-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\">native ads<\/a>, instead of getting a rigid banner that is completely unresponsive towards the content environment that it is placed in, what you will receive is separate components. It\u2019s up to you to organize these components in a way that represents advertiser interests and also blends in well with your website or app.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Right there is a level of unprecedented control for publishers.<\/strong> You take a single set of assets, and you\u2019re able to modify those according to the different screens and different types of content layouts that they\u2019re being shown on.&nbsp;<\/p>\n\n\n\n<p>Google Ad Manager further optimizes native ads for publishers. Since users tend to view brand websites on different browsers and devices, Ad Manager optimizes the layout of native ads accordingly.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1914\" height=\"826\" src=\"https:\/\/i2.wp.com\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/04\/Inkedimage_LI.jpg?fit=770%2C332&amp;ssl=1\" alt=\"Native Ads in Google Ad Manager\" class=\"wp-image-15054\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/04\/Inkedimage_LI.jpg 1914w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/04\/Inkedimage_LI-300x129.jpg 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/04\/Inkedimage_LI-1024x442.jpg 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/04\/Inkedimage_LI-768x331.jpg 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/04\/Inkedimage_LI-1536x663.jpg 1536w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/04\/Inkedimage_LI-150x65.jpg 150w\" sizes=\"(max-width: 1914px) 100vw, 1914px\" \/><\/figure><\/div>\n\n\n\n<p>When done correctly, native enables better, more effective ad experiences for users, advertisers, and for publishers. On that note, here&#8217;s a detailed<a href=\"https:\/\/www.adpushup.com\/blog\/native-ads-vs-display-ads\/\"> comparison between display and native ads<\/a> for publishers.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"What_Makes_Native_Ads_Serving_Different_From_Banner_Ads_in_Google_Ad_Manager\"><\/span>What Makes Native Ads Serving Different From Banner Ads in Google Ad Manager<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When it comes to advertising, Google offers a distinctive approach for native ads as opposed to traditional banner ads. Native advertising, as defined by Google, is all about integration with the web page&#8217;s layout, blending seamlessly into the content. In contrast, banner advertising involves advertisers providing a pre-designed, fixed-size ad that is simply delivered to publishers.<\/p>\n\n\n\n<p>Here&#8217;s how the two differ:<\/p>\n\n\n\n<h3><strong>Banner Advertising<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.adpushup.com\/blog\/in-banner-video-ads\" target=\"_blank\" rel=\"noreferrer noopener\">In banner advertising<\/a>, an advertiser provides a complete ad with a fixed size for placement on a publisher&#8217;s inventory. The publisher&#8217;s ad server, like Google Ad Manager, receives the ad from a third-party server and serves it without any alterations. Google Ad Manager displays the ad just as it was sent by the advertiser to site visitors.<\/p>\n\n\n\n<h3><strong>Native Advertising<\/strong><\/h3>\n\n\n\n<p>In native advertising, the process is more dynamic. A third-party ad server sends various components of the ad to the publisher&#8217;s ad server (Google Ad Manager). Google Ad Manager then assembles these components to create an ad that harmonizes with the webpage&#8217;s layout, maintaining a natural appearance thanks to native styling. This dynamic approach allows for the delivery of native ads that seamlessly fit into the user&#8217;s experience.<\/p>\n\n\n\n<p>In summary, the key difference lies in how native ads are seamlessly integrated into the web page&#8217;s content, providing a more organic and user-friendly advertising experience. Banner ads, on the other hand, stick to fixed dimensions and do not blend as harmoniously with the page&#8217;s design.&#8221;<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"What_are_the_Main_Components_of_Native_Ads\"><\/span><strong>What are the Main Components of Native Ads<\/strong>?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There are three main components of DFP native ads:<\/p>\n\n\n\n<h3><strong>Ad Attribution <\/strong><\/h3>\n\n\n\n<p>In most cases, native ads appear exactly like the content featured on a publisher&#8217;s website. This is why it is important for a badge to be attached to a native ad. Ad Attribution is this distinguishing factor that helps website users identify ads amidst other content displayed on a website. <\/p>\n\n\n\n<p>AdChoices Overlay: This should be present in the upper right-hand corner of the native ad. It should be clearly visible. The AdChoices overlay must contain the link provided by advertisers to target consumers.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"979\" height=\"256\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/04\/AdChoices-overlay.png\" alt=\"AdChoices Overlay\" class=\"wp-image-15055\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/04\/AdChoices-overlay.png 979w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/04\/AdChoices-overlay-300x78.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/04\/AdChoices-overlay-768x201.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/04\/AdChoices-overlay-150x39.png 150w\" sizes=\"(max-width: 979px) 100vw, 979px\" \/><figcaption>Source: Google<\/figcaption><\/figure><\/div>\n\n\n\n<h3><strong>Advertiser Elements<\/strong><\/h3>\n\n\n\n<p>These are completely dependent on the components that an advertiser provides. Ad Manager has some best practices to follow for the image and text elements of a native ad that we have covered below.<\/p>\n\n\n\n<h2 id=\"h-how-to-creating-and-running-native-ads-in-ad-manager\"><span class=\"ez-toc-section\" id=\"How_to_Creating_and_Running_Native_Ads_in_Ad_Manager\"><\/span>How to Creating and Running Native Ads in Ad Manager?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The entire process of setting up native ads takes three steps:<\/p>\n\n\n\n<ul><li>Creative native ads<\/li><li>Creating ad units for native advertising<\/li><li>Creating line items&nbsp;<\/li><\/ul>\n\n\n\n<h3 id=\"h-step-1-creating-native-ads\">Step 1: Creating Native Ads<\/h3>\n\n\n\n<ul><li>Sign in to your Google Ad Manager account.<\/li><li>Click on <strong>Delivery <\/strong>&gt;&gt; <strong>Native<\/strong>.<\/li><li>Click on <strong>New Native Ad<\/strong>.<\/li><li>You\u2019ll get three options to choose from: <strong>Guided Design Editor<\/strong>, <strong>HTML &amp; CSS Editor, Android &amp; iOS App Code<\/strong>.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1887\" height=\"812\" src=\"https:\/\/i0.wp.com\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/04\/image-1.png?fit=770%2C332&amp;ssl=1\" alt=\"Methods for Creating Native Ads\" class=\"wp-image-15056\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/04\/image-1.png 1887w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/04\/image-1-300x129.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/04\/image-1-1024x441.png 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/04\/image-1-768x330.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/04\/image-1-1536x661.png 1536w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/04\/image-1-150x65.png 150w\" sizes=\"(max-width: 1887px) 100vw, 1887px\" \/><\/figure><\/div>\n\n\n\n<p>We\u2019ll only be covering the options that relate to desktop: <strong>Guided Design Editor<\/strong> and <strong>HTML &amp; CSS Editor<\/strong>.<\/p>\n\n\n\n<p><strong>Guided Design Editor<\/strong><\/p>\n\n\n\n<p>This is Ad Manager\u2019s in-built design editor that builds native ads quickly. It serves both Programmatic and Traditional ads. Here\u2019s how to efficiently use the Guided Design Editor:<\/p>\n\n\n\n<ul><li>Sign in to Google Ad Manager.<\/li><li>Click on <strong>Delivery <\/strong>&gt; <strong>Network<\/strong>.&nbsp;<\/li><li>Click on <strong>New Native Ad<\/strong>.<\/li><li>Select the <strong>Guided Design Editor <\/strong>box.<\/li><li>Further, you\u2019ll be asked to choose either of the two paths: <strong>Customizable for in-feed<\/strong> and <strong>Google-designed for in-article<\/strong>.&nbsp;<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Customizable for in-feed<\/strong><\/td><td><strong>Google-designed for in-article&nbsp;<\/strong><\/td><\/tr><tr><td>Serve both traditional and programmatic ads.<\/td><td>Serve only programmatic ads.<\/td><\/tr><tr><td>Applicable for in-feed native ads.<\/td><td>Suitable for ads present outside the feeds.<\/td><\/tr><tr><td>Build and style a native ad using UI controls.<\/td><td>Pick fonts and colors while Google designs the ad<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Here\u2019s how to define, style, and target your native ad.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1869\" height=\"732\" src=\"https:\/\/i0.wp.com\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/04\/image-2.png?fit=770%2C302&amp;ssl=1\" alt=\"Define Ad Settings in Ad Manager\" class=\"wp-image-15057\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/04\/image-2.png 1869w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/04\/image-2-300x117.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/04\/image-2-1024x401.png 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/04\/image-2-768x301.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/04\/image-2-1536x602.png 1536w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/04\/image-2-150x59.png 150w\" sizes=\"(max-width: 1869px) 100vw, 1869px\" \/><\/figure><\/div>\n\n\n\n<p><strong>Define Ad Settings<\/strong><\/p>\n\n\n\n<ul><li>Go to <strong>Define Ad Settings<\/strong> and select either <strong>Fluid <\/strong>or <strong>Fixed<\/strong>. Fluid is recommended as it can be optimized according to the site and page dimensions. Fixed, on the other hand, cannot be changed and has a fixed ad size.<\/li><li>Select any of the Standard Formats: <strong>Content<\/strong>, <strong>Video Content<\/strong>, <strong>App Install<\/strong>, <strong>Video App Install<\/strong>.&nbsp;<\/li><li>Select an image layout that best fits your website or app.&nbsp;<\/li><li>Click on <strong>Continue<\/strong>.&nbsp;<\/li><\/ul>\n\n\n\n<p><strong>Style Native Ad<\/strong><\/p>\n\n\n\n<ul><li>Click on <strong>Preview Width<\/strong> and <strong>Preview Height<\/strong> to size your ad according to your preferences.<\/li><li>Click on <strong>Reorder Elements<\/strong> to view or hide the elements you want in your ad.<\/li><li>If you wish to edit the CSS code, click on <strong>Edit Code. <\/strong>Further, click on <strong>Validate <\/strong>to ensure that your changes are in accordance with the AdExchange policies.&nbsp;<\/li><li>Click on <strong>Continue<\/strong>.<\/li><\/ul>\n\n\n\n<p><strong>Target Native Ad<\/strong><\/p>\n\n\n\n<p>For eventually serving your native ad, targeting on this page should be exactly the same as the targeting of line items.<\/p>\n\n\n\n<ul><li>Click on <strong>Inventory<\/strong> to reveal a dropdown menu.&nbsp;<\/li><li>Publishers can target according to several metrics including <strong>geography<\/strong>, <strong>operating system<\/strong>, and others.&nbsp;<\/li><li>Click on <strong>Save and Finish<\/strong>.&nbsp;<\/li><\/ul>\n\n\n\n<p><strong>HTML &amp; CSS Editor<\/strong><\/p>\n\n\n\n<p>If publishers use this editor, they definitely enjoy the complete control that they get for fully designing and styling their ads.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s how to navigate the editor and design, style, and target your native ad.<\/p>\n\n\n\n<ul><li>Sign in to Google Ad Manager.<\/li><li>Click on <strong>Delivery <\/strong>&gt;&gt; <strong>Native<\/strong>.&nbsp;<\/li><li>Click on <strong>New Native Ad.&nbsp;<\/strong><\/li><li>Select <strong>HTML &amp; CSS Editor<\/strong> and click on the <strong>Define Ad Settings<\/strong> page.<\/li><\/ul>\n\n\n\n<p><strong>Define Ad Settings<\/strong><\/p>\n\n\n\n<ul><li>The HTML &amp; CSS Editor supports all kinds of fixed and fluid ad sizes. Publishers can choose either of these options.<\/li><li>Select the Custom format by clicking on either <strong>Existing format<\/strong> or <strong>New Format<\/strong>.&nbsp;<\/li><li>Write a <strong>Name<\/strong> and <strong>Description <\/strong>for your custom native ad.<\/li><li>Click on <strong>Add Variable<\/strong> and then select the kind of settings you want in the variable.<\/li><li>Click on <strong>Continue<\/strong>.&nbsp;<\/li><\/ul>\n\n\n\n<p><strong>Style Native Ad<\/strong><\/p>\n\n\n\n<ul><li>For setting the desired native ad size, use the <strong>Preview width<\/strong> option.<\/li><li>If you\u2019re planning on optimizing native ads on AMP., select <strong>Rendering Type<\/strong>. The options under it are: <strong>Standard<\/strong> (works across all devices), <strong>AMPHTML <\/strong>(serves on standard content but these ads serve best for AMP), and <strong>Standard &amp; AMPHTML <\/strong>(Ad Manager serves the standard format on standard content and AMPHTML on AMP).<\/li><\/ul>\n\n\n\n<p><strong>Target Native Ad<\/strong><\/p>\n\n\n\n<p>This process is exactly the same as the Guided Design Editor.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1071\" height=\"699\" src=\"https:\/\/i2.wp.com\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/04\/image-3.png?fit=770%2C502&amp;ssl=1\" alt=\"Targeting Native Ads in Ad Manager\" class=\"wp-image-15058\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/04\/image-3.png 1071w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/04\/image-3-300x196.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/04\/image-3-1024x668.png 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/04\/image-3-768x501.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/04\/image-3-150x98.png 150w\" sizes=\"(max-width: 1071px) 100vw, 1071px\" \/><\/figure><\/div>\n\n\n\n<h3 id=\"h-step-2-creating-ad-units-for-native-ads\">Step 2: Creating Ad Units for Native Ads<\/h3>\n\n\n\n<p>Once you have created a native ad, the next step is creating an ad unit and line items. Creating ad units for native ads does not have a process any different from the usual in Google Ad Manager. Here\u2019s how you can <a href=\"https:\/\/support.google.com\/admanager\/answer\/177203\">create an ad unit<\/a> in Google Ad Manager. Creating native ads in GAM however comes with an exception: you will need to choose the <strong>fixed<\/strong> or <strong>fluid <\/strong>size under \u2018Sizes\u2019.&nbsp;<\/p>\n\n\n\n<h3 id=\"h-step-3-creating-line-items-for-native-ads\">Step 3: Creating Line Items for Native Ads<\/h3>\n\n\n\n<p>While creating line items for native ads in Ad Manager, you will need to select the size depending on the ad request. Here are the three ways to do it:&nbsp;<\/p>\n\n\n\n<p><strong>Ad Exchange Line Items<\/strong><\/p>\n\n\n\n<ul><li>Click on <strong>Delivery <\/strong>&gt;&gt; <strong>Order&nbsp;<\/strong><\/li><li>Create a new order or pick an existing one.<\/li><li>Select <strong>Add Line Items<\/strong> and set preference to <strong>Ad Exchange<\/strong>.<\/li><li>Click on <strong>Save<\/strong>.<\/li><li>Click on the Creatives tab of the Ad Exchange line item.<\/li><li>Click on <strong>Automatically generate creative<\/strong>. This will fetch you a single creative which consists of all the ad sizes defined under <strong>Expected Creatives<\/strong>.&nbsp;<\/li><\/ul>\n\n\n\n<p><strong>Programmatic Guaranteed&nbsp;<\/strong><\/p>\n\n\n\n<p>The process for proposal remains the same as usual, except for one exception:<\/p>\n\n\n\n<p>When you add a new proposed item, the name of the native ad should be entered as the inventory size. You can further add some minor additional changes like Comments in <strong>Settings <\/strong>and click on <strong>Save.<\/strong><\/p>\n\n\n\n<p>Google Ad Manager recommends <strong>competing native ads with banner ads <\/strong>for maximizing revenue.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 id=\"h-best-practices-for-layout-management\"><span class=\"ez-toc-section\" id=\"Best_Practices_for_Layout_Management\"><\/span>Best Practices for Layout Management<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The whole point of native is to make ads look and feel like they are a part of the content experience (without disguising them as content). Attribution (ad badge and AdChoices labels) applies to all native ads transacted programmatically. However, unlike AdSense, DFP Native allows you to make slight modifications to the ad badge.<\/p>\n\n\n\n<p>You can download Google\u2019s<a href=\"https:\/\/storage.googleapis.com\/support-kms-prod\/51i8k6YO1CeICTqke6cX4al1ZWc7VuL65Rbg\"> <em>Native Playbook<\/em><\/a> for advice on how to customize your in-feed units (which require more customization than in-article units) for better UX.<\/p>\n\n\n\n<p>Here\u2019s the compressed list of recommendations:<\/p>\n\n\n\n<h3><strong>Grid alignment<\/strong> <\/h3>\n\n\n\n<p>Avoid misaligning your in-feed ads by making sure the marketing image aspect ratio and dimensions match that of featured images in content units. Match image width for vertical feeds and height for carousel feeds. Native display images can have an aspect ratio of 1.91:1 (landscape) or 1:1 (square). DFP automatically determines the image size by choosing the closest image aspect ratio that matches the size you set in the CSS.<\/p>\n\n\n\n<h3><strong>Font size and typeface<\/strong><\/h3>\n\n\n\n<p>Use the same font size for text elements as you do in your content. If you can\u2019t find the same font, look up the font family and pick one with the closest weight.<\/p>\n\n\n\n<h3><strong>Character length<\/strong><\/h3>\n\n\n\n<p>Ads that are too dense become a usability problem, while too much blank space could make it look out of place. Take a look at your character maximums for content units and try to match them in the native ad.<\/p>\n\n\n\n<h3><strong>Element and font hierarchy<\/strong><\/h3>\n\n\n\n<p>Put the elements in prominence as intended. The large primary image will get precedence, followed by a square logo (if\/when sent by the advertiser) should appear next to the advertiser name or CTA. 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Make sure to experiment with styles to find the ones that perform best on your website or app.<\/p>\n\n\n\n<p>Google Ad Manager also provides an in-built A\/B testing feature that can help you see which ad layout will perform the best. But don&#8217;t forget ad tech market is not short on native ad platforms to try. If native ads are performing well for your inventory, you might want to try some specific native ad platforms for monetization as well.<\/p>\n\n\n\n<h2 class=\"has-text-align-center\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span>Frequently Asked Questions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1697188699802\"><strong class=\"schema-faq-question\">1. What are native Google ads in simple words?<\/strong> <p class=\"schema-faq-answer\">Native ads are promotional content that blends seamlessly into a website or an app&#8217;s user interface by using platform-specific UI elements. They are presented within the same views as the existing site or app layouts and can be tailored to match the app&#8217;s visual design.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1697189901956\"><strong class=\"schema-faq-question\"> 2. Can you run native ads on Google ads? <\/strong> <p class=\"schema-faq-answer\">Ad Manager has the capability to seamlessly incorporate the advertiser&#8217;s native ad elements into various layouts, which are tailored to the specific device the ad is being displayed on, the page&#8217;s content structure, available space, and other relevant factors.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1697191408102\"><strong class=\"schema-faq-question\">3. What is the difference between native ads and display ads?<\/strong> <p class=\"schema-faq-answer\">Display ads are purposely designed to draw attention by contrasting with the website or app&#8217;s overall user interface and experience. They stand out due to their distinctive colors, prominent placement, and noticeable branding. <br\/><br\/>On the other hand, native ads are crafted to harmoniously blend with the website&#8217;s content. They seamlessly integrate into the page to the point where it can be challenging to distinguish them from regular blog posts or other website content.<\/p> <\/div> <\/div>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Native advertising helps publishers reduce banner blindness and register a higher CTR. And the statistics reflect likewise. According to Statista, the native digital advertising budget is expected to reach $57.25 billion by the end of 2020. Consumers also prefer native advertising over banners because they don\u2019t disrupt user experience while online browsing. Since publishers can<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":60,"featured_media":15901,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\""},"categories":[6452,6443],"tags":[6436],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v18.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mastering Native Ads in Google Ad Manager: A Beginner&#039;s Guide<\/title>\n<meta name=\"description\" content=\"Master Google Ad Manager&#039;s native advertising with our step-by-step guide. 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