{"id":9770,"date":"2018-05-07T17:01:51","date_gmt":"2018-05-07T11:31:51","guid":{"rendered":"http:\/\/www.www.adpushup.com\/blog\/?p=9770"},"modified":"2019-09-04T13:59:26","modified_gmt":"2019-09-04T08:29:26","slug":"adsense-moves-from-served-impressions-to-downloaded-impressions","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/adsense-moves-from-served-impressions-to-downloaded-impressions\/","title":{"rendered":"AdSense Moves from “Served Impressions” to “Downloaded Impressions”","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

AdSense is changing the way it measures impressions by introducing downloaded impressions<\/em> based on recommendations from The Interactive Advertising Bureau (IAB) and Media Ratings Council (MRC).<\/p>\n

So far in AdSense reporting, an impression was counted when an ad matching the request was located on the server, this was called the “served impression”. Going forward, impressions will only be counted when at least one of the ads from a request starts to load on the user’s device, this measurement is hence called a “downloaded impression”. From May 3, this is the metric that publishers will see in their reporting panel, change is in line with the push for increased viewability in reporting metrics.<\/p>\n

Switching to counting impressions on download helps to improve viewability rates, consistency across measurement providers, and aligns the impression metric better with advertiser value. For example, if an ad failed to download or if the user closed the tab before it arrived, it will no longer be counted as an impression.<\/p>\n

Source: Inside AdSense blog<\/a><\/p>\n<\/blockquote>\n

Google is expecting publishers to notice a drop in their impression count, with a corresponding improvement in impression RPM, CTR, and other impression-based metrics. In the official statement about the change, Google has mentioned that publisher earnings should not be affected due to this change.<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

AdSense is changing the way it measures impressions by introducing downloaded impressions based on recommendations from The Interactive Advertising Bureau (IAB) and Media Ratings Council (MRC). So far in AdSense reporting, an impression was counted when an ad matching the request was located on the server, this was called the “served impression”. Going forward, impressions<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":18,"featured_media":6495,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"apple_news_api_created_at":"2018-05-07T11:31:45Z","apple_news_api_id":"f5f432f1-f767-49ca-8cfc-935f9c2f99e3","apple_news_api_modified_at":"2019-04-10T09:28:16Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAAAA==","apple_news_api_share_url":"https:\/\/apple.news\/A9fQy8fdnScqM_JNfnC-Z4w","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"middle","apple_news_slug":"","apple_news_sections":"[\"https:\\\/\\\/news-api.apple.com\\\/sections\\\/2384f969-0b7d-3e23-907b-d8b4b94ce6f8\"]"},"categories":[6453],"tags":[],"apple_news_notices":[],"yoast_head":"\nAdSense Moves from "Served Impressions" to "Downloaded Impressions"<\/title>\n<meta name=\"description\" content=\"Google AdSense is changing the way it measures impressions based on recommendations from IAB and MRC. As AdSense starts measuring downloaded impressions, publishers may notice a decrease in impression count but earnings should not be affected.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpushup.com\/blog\/adsense-moves-from-served-impressions-to-downloaded-impressions\/\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"AdSense Moves from "Served Impressions" to "Downloaded Impressions"\" \/>\n<meta name=\"twitter:description\" content=\"Google AdSense is changing the way it measures impressions based on recommendations from IAB and MRC. As AdSense starts measuring downloaded impressions, publishers may notice a decrease in impression count but earnings should not be affected.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2013\/08\/Google-AdSense.png\" \/>\n<meta name=\"twitter:creator\" content=\"@adpushup\" \/>\n<meta name=\"twitter:site\" content=\"@adpushup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shubham Grover\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#organization\",\"name\":\"AdPushup\",\"url\":\"https:\/\/www.adpushup.com\/blog\/\",\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/adpushup\/\",\"https:\/\/www.facebook.com\/AdPushup\/\",\"https:\/\/twitter.com\/adpushup\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png\",\"contentUrl\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png\",\"width\":3294,\"height\":893,\"caption\":\"AdPushup\"},\"image\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#website\",\"url\":\"https:\/\/www.adpushup.com\/blog\/\",\"name\":\"AdPushup Blog\",\"description\":\"A\/B Testing, Monetization & Ad Optimization\",\"publisher\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.adpushup.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/adsense-moves-from-served-impressions-to-downloaded-impressions\/#primaryimage\",\"url\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2013\/08\/Google-AdSense.png\",\"contentUrl\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2013\/08\/Google-AdSense.png\",\"width\":800,\"height\":462},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/adsense-moves-from-served-impressions-to-downloaded-impressions\/#webpage\",\"url\":\"https:\/\/www.adpushup.com\/blog\/adsense-moves-from-served-impressions-to-downloaded-impressions\/\",\"name\":\"AdSense Moves from \\\"Served Impressions\\\" to \\\"Downloaded Impressions\\\"\",\"isPartOf\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/adsense-moves-from-served-impressions-to-downloaded-impressions\/#primaryimage\"},\"datePublished\":\"2018-05-07T11:31:51+00:00\",\"dateModified\":\"2019-09-04T08:29:26+00:00\",\"description\":\"Google AdSense is changing the way it measures impressions based on recommendations from IAB and MRC. As AdSense starts measuring downloaded impressions, publishers may notice a decrease in impression count but earnings should not be affected.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/adsense-moves-from-served-impressions-to-downloaded-impressions\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.adpushup.com\/blog\/adsense-moves-from-served-impressions-to-downloaded-impressions\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/adsense-moves-from-served-impressions-to-downloaded-impressions\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"blog\",\"item\":\"https:\/\/www.adpushup.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google AdSense\",\"item\":\"https:\/\/www.adpushup.com\/blog\/category\/google-adsense\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"AdSense Moves from “Served Impressions” to “Downloaded Impressions”\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/adsense-moves-from-served-impressions-to-downloaded-impressions\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/adsense-moves-from-served-impressions-to-downloaded-impressions\/#webpage\"},\"author\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/person\/8dbbe9397dddf4ab1d858603e751f897\"},\"headline\":\"AdSense Moves from “Served Impressions” to “Downloaded Impressions”\",\"datePublished\":\"2018-05-07T11:31:51+00:00\",\"dateModified\":\"2019-09-04T08:29:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/adsense-moves-from-served-impressions-to-downloaded-impressions\/#webpage\"},\"wordCount\":219,\"publisher\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/adsense-moves-from-served-impressions-to-downloaded-impressions\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2013\/08\/Google-AdSense.png\",\"articleSection\":[\"Google AdSense\"],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/person\/8dbbe9397dddf4ab1d858603e751f897\",\"name\":\"Shubham Grover\",\"description\":\"Shubham is a digital marketer with rich experience working in the advertisement technology industry. He has vast experience in the programmatic industry, driving business strategy and scaling functions including but not limited to growth and marketing, Operations, process optimization, and Sales.\",\"url\":\"https:\/\/www.adpushup.com\/blog\/author\/shubham\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"AdSense Moves from \"Served Impressions\" to \"Downloaded Impressions\"","description":"Google AdSense is changing the way it measures impressions based on recommendations from IAB and MRC. As AdSense starts measuring downloaded impressions, publishers may notice a decrease in impression count but earnings should not be affected.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.adpushup.com\/blog\/adsense-moves-from-served-impressions-to-downloaded-impressions\/","twitter_card":"summary","twitter_title":"AdSense Moves from \"Served Impressions\" to \"Downloaded Impressions\"","twitter_description":"Google AdSense is changing the way it measures impressions based on recommendations from IAB and MRC. As AdSense starts measuring downloaded impressions, publishers may notice a decrease in impression count but earnings should not be affected.","twitter_image":"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2013\/08\/Google-AdSense.png","twitter_creator":"@adpushup","twitter_site":"@adpushup","twitter_misc":{"Written by":"Shubham Grover","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/www.adpushup.com\/blog\/#organization","name":"AdPushup","url":"https:\/\/www.adpushup.com\/blog\/","sameAs":["https:\/\/www.linkedin.com\/company\/adpushup\/","https:\/\/www.facebook.com\/AdPushup\/","https:\/\/twitter.com\/adpushup"],"logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png","contentUrl":"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png","width":3294,"height":893,"caption":"AdPushup"},"image":{"@id":"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/www.adpushup.com\/blog\/#website","url":"https:\/\/www.adpushup.com\/blog\/","name":"AdPushup Blog","description":"A\/B Testing, Monetization & Ad Optimization","publisher":{"@id":"https:\/\/www.adpushup.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.adpushup.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adpushup.com\/blog\/adsense-moves-from-served-impressions-to-downloaded-impressions\/#primaryimage","url":"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2013\/08\/Google-AdSense.png","contentUrl":"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2013\/08\/Google-AdSense.png","width":800,"height":462},{"@type":"WebPage","@id":"https:\/\/www.adpushup.com\/blog\/adsense-moves-from-served-impressions-to-downloaded-impressions\/#webpage","url":"https:\/\/www.adpushup.com\/blog\/adsense-moves-from-served-impressions-to-downloaded-impressions\/","name":"AdSense Moves from \"Served Impressions\" to \"Downloaded Impressions\"","isPartOf":{"@id":"https:\/\/www.adpushup.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.adpushup.com\/blog\/adsense-moves-from-served-impressions-to-downloaded-impressions\/#primaryimage"},"datePublished":"2018-05-07T11:31:51+00:00","dateModified":"2019-09-04T08:29:26+00:00","description":"Google AdSense is changing the way it measures impressions based on recommendations from IAB and MRC. As AdSense starts measuring downloaded impressions, publishers may notice a decrease in impression count but earnings should not be affected.","breadcrumb":{"@id":"https:\/\/www.adpushup.com\/blog\/adsense-moves-from-served-impressions-to-downloaded-impressions\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.adpushup.com\/blog\/adsense-moves-from-served-impressions-to-downloaded-impressions\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.adpushup.com\/blog\/adsense-moves-from-served-impressions-to-downloaded-impressions\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"blog","item":"https:\/\/www.adpushup.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Google AdSense","item":"https:\/\/www.adpushup.com\/blog\/category\/google-adsense\/"},{"@type":"ListItem","position":3,"name":"AdSense Moves from “Served Impressions” to “Downloaded Impressions”"}]},{"@type":"Article","@id":"https:\/\/www.adpushup.com\/blog\/adsense-moves-from-served-impressions-to-downloaded-impressions\/#article","isPartOf":{"@id":"https:\/\/www.adpushup.com\/blog\/adsense-moves-from-served-impressions-to-downloaded-impressions\/#webpage"},"author":{"@id":"https:\/\/www.adpushup.com\/blog\/#\/schema\/person\/8dbbe9397dddf4ab1d858603e751f897"},"headline":"AdSense Moves from “Served Impressions” to “Downloaded Impressions”","datePublished":"2018-05-07T11:31:51+00:00","dateModified":"2019-09-04T08:29:26+00:00","mainEntityOfPage":{"@id":"https:\/\/www.adpushup.com\/blog\/adsense-moves-from-served-impressions-to-downloaded-impressions\/#webpage"},"wordCount":219,"publisher":{"@id":"https:\/\/www.adpushup.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.adpushup.com\/blog\/adsense-moves-from-served-impressions-to-downloaded-impressions\/#primaryimage"},"thumbnailUrl":"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2013\/08\/Google-AdSense.png","articleSection":["Google AdSense"],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.adpushup.com\/blog\/#\/schema\/person\/8dbbe9397dddf4ab1d858603e751f897","name":"Shubham Grover","description":"Shubham is a digital marketer with rich experience working in the advertisement technology industry. He has vast experience in the programmatic industry, driving business strategy and scaling functions including but not limited to growth and marketing, Operations, process optimization, and Sales.","url":"https:\/\/www.adpushup.com\/blog\/author\/shubham\/"}]}},"gt_translate_keys":[{"key":"link","format":"url"}],"_links":{"self":[{"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/posts\/9770"}],"collection":[{"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/comments?post=9770"}],"version-history":[{"count":0,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/posts\/9770\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/media\/6495"}],"wp:attachment":[{"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/media?parent=9770"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/categories?post=9770"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/tags?post=9770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}