{"id":9828,"date":"2024-10-04T05:34:00","date_gmt":"2024-10-04T00:04:00","guid":{"rendered":"http:\/\/www.www.adpushup.com\/blog\/?p=9828"},"modified":"2025-07-16T17:21:12","modified_gmt":"2025-07-16T11:51:12","slug":"sticky-ads","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/sticky-ads\/","title":{"rendered":"What are Sticky Ads and How can Publishers Benefit from Them?","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n

Sticky ads<\/em><\/strong> persistently stick to the screen when a user browses the web page and offer better viewability. Here’s all about sticky ads and how to implement them in Google Ad Manager.<\/em><\/em><\/p>\n\n\n\n

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In times of bot traffic<\/a>, ad fraud<\/a>, and ad block<\/a>, precious few ads make their way to real <\/em>people who promptly scroll through the page \u2013 looking for something that catches their interest. The rise in digital advertising<\/a> has provided publishers with a plethora of ad formats<\/a> that can help in combating these issues.<\/p>\n\n\n\n

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Advertisers want conversions, and their ads are useless if there’s no one around to see them. For this reason, most advertisers would gladly pay a premium for ad impressions <\/a>with a high viewability rate<\/a>.<\/p>\n\n\n\n

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There’s also the case of banner blindness<\/a>, which is a matter of concern for both publishers and advertisers. Here’s an expert roundup<\/a> for publishers we did on reducing banner blindness.<\/p>\n\n\n\n

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Optimizing for viewability\u2014without jeopardizing user experience <\/em>can be tricky, but sticky ads walk that fine line with ease. Here’s all you need to know about them:<\/p>\n\n\n\n

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